State of the Industry: The ad format scorecard |
Which ad formats win out?
Comparing ad formats can feel a lot like comparing apples to oranges, especially when the items in question cross categories (native versus traditional, visuals versus text). We've narrowed down the factors that matter (like how interruptive the ads are and how much value publishers get from them), and now it's time to send them into the arena to see which come out on top across four attributes.
Take a few minutes to evaluate each of the ten formats below and you'll receive the results of this ad format "scorecard."
And if you complete the survey and leave your email address in the final question, we'll send you a $7 Starbucks gift card!