Has MarTech Made Marketing Better? Survey

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* 1. Do you agree with the statement, “Marketing technology has made marketing more effective today than 10 years ago?”

Strongly agree

Agree

Undecided

Disagree

Strongly disagree

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* 2. Are your prospects and customers more or less receptive to marketing than they were 10 years ago?

Much more receptive

More receptive

Just as receptive

Less receptive

Much less receptive

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* 3. Is marketing technology making your job easier or harder?

Much easier

Easier

The same

Harder

Much harder

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* 4. Is marketing technology making you more effective at marketing?

Much more effective

More effective

The same

Less effective

Much less effective

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* 5. If it has made your job harder or less effective, choose the ways it has done so (choose all that apply):

Does not increase marketing performance

Adds complexity

Hard to learn

Too expensive

Technologies are too hard to integrate and use together

Takes too much upkeep

Not intuitive

Too many technologies to use

Too much data to consider

Too time-intensive to use

Becomes obsolete too quickly

Has not made your job harder or less effective

Other (please specify)

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* 6. Please elaborate on how it has it made your job harder or less effective:

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* 7. If it has made your job easier, choose the ways it has done so (choose all that apply):

Increases marketing performance

Reduces complexity

Easy to learn

Not too expensive

Technologies integrate and work together well

Not too much upkeep

Intuitive to use

More technologies allow us to do more things

Adds more data to consider

Not too time-intensive

Technologies keep upgrading for the better

Has not made your job easier

Other (please specify)

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* 8. Please elaborate on how it has it made your job easier or more effective.

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* 9. For each of the technologies listed below, please indicate whether they are making your marketing more effective or less effective?

	Much more effective	More effective	The same	Less effective	Much less effective
SEO technology	SEO technology Much more effective	SEO technology More effective	SEO technology The same	SEO technology Less effective	SEO technology Much less effective
Social media technology	Social media technology Much more effective	Social media technology More effective	Social media technology The same	Social media technology Less effective	Social media technology Much less effective
Email technology	Email technology Much more effective	Email technology More effective	Email technology The same	Email technology Less effective	Email technology Much less effective
Marketing automation technology	Marketing automation technology Much more effective	Marketing automation technology More effective	Marketing automation technology The same	Marketing automation technology Less effective	Marketing automation technology Much less effective
Big Data technology	Big Data technology Much more effective	Big Data technology More effective	Big Data technology The same	Big Data technology Less effective	Big Data technology Much less effective
Marketing clouds technology	Marketing clouds technology Much more effective	Marketing clouds technology More effective	Marketing clouds technology The same	Marketing clouds technology Less effective	Marketing clouds technology Much less effective
Content marketing technology	Content marketing technology Much more effective	Content marketing technology More effective	Content marketing technology The same	Content marketing technology Less effective	Content marketing technology Much less effective
Mobile technology	Mobile technology Much more effective	Mobile technology More effective	Mobile technology The same	Mobile technology Less effective	Mobile technology Much less effective
Online advertising technology	Online advertising technology Much more effective	Online advertising technology More effective	Online advertising technology The same	Online advertising technology Less effective	Online advertising technology Much less effective
Online video technology	Online video technology Much more effective	Online video technology More effective	Online video technology The same	Online video technology Less effective	Online video technology Much less effective
Personalization technology	Personalization technology Much more effective	Personalization technology More effective	Personalization technology The same	Personalization technology Less effective	Personalization technology Much less effective
Retargeting technology	Retargeting technology Much more effective	Retargeting technology More effective	Retargeting technology The same	Retargeting technology Less effective	Retargeting technology Much less effective

Other technologies (please specify each technology you would mention, and whether it has made your marketing much more effective, more effective, the same, less effective or much less effective.)

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* 10. How has marketing technology made your marketing more or less effective?

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* 11. Please select the statement below that best describes your role:

I work in marketing at a consumer or B-to-B brand.

I provide agency or creative services to marketers at consumer or B-to-B brands.

I sell non-consulting products or services (such as marketing tools, data, etc.) to the groups in A and/or B.

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* 12. How long have you been in marketing?

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* 13. What type of business is your company in? (Please select the answer based on the business you are employed by or own, not typical clients or businesses you consult for.)

Automotive

Computing Products/Consumer Electronics

Consumer Package Goods/Consumer Products

Creative Services/Agencies

Financial Services (Banking, Credit Cards, Investments)

Healthcare

Insurance

Manufacturer

Media/Entertainment

Non Profit (Charities, Education, Associations)

Pharma

Publishing

Real Estate

Retailer/Etailer

Software

Travel/Hospitality

Telecommunications

Other (please specify)

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* 14. What is your job function? (Please check One that most closely resembles your role.)

CEO

C-Suite Non CMO

CMO - VP of Marketing

Marketing Director

Brand Manager

Product Manager

Creative Director

Marketing Manager

Media Buyer

Marketing Assistant

Other (please specify)

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* 15. What is your firm's annual revenue?

Greater than $100 million

$51 million to $100 million

$5 million to $50 million

$1 million to $5 million

Less than $1 million

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* 16. How many people does your firm employ?

1-9

10-49

50-99

100-249

250-499

500+

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* 1. Do you agree with the statement, “Marketing technology has made marketing more effective today than 10 years ago?”

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* 2. Are your prospects and customers more or less receptive to marketing than they were 10 years ago?

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* 3. Is marketing technology making your job easier or harder?

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* 4. Is marketing technology making you more effective at marketing?

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* 5. If it has made your job harder or less effective, choose the ways it has done so (choose all that apply):

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* 6. Please elaborate on how it has it made your job harder or less effective:

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* 7. If it has made your job easier, choose the ways it has done so (choose all that apply):

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* 8. Please elaborate on how it has it made your job easier or more effective.

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* 9. For each of the technologies listed below, please indicate whether they are making your marketing more effective or less effective?

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* 10. How has marketing technology made your marketing more or less effective?

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* 11. Please select the statement below that best describes your role:

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* 12. How long have you been in marketing?

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* 13. What type of business is your company in? (Please select the answer based on the business you are employed by or own, not typical clients or businesses you consult for.)

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* 14. What is your job function? (Please check One that most closely resembles your role.)

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* 15. What is your firm's annual revenue?

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* 16. How many people does your firm employ?

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* 17. What marketing activities does your firm engage in? (Please check all that apply.)