Customer data management: Are you crawling, walking or running?

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17% of survey complete.

Question Title

* 1. Which of the following best describes your role?

Executive or associate

Manager

Head of department

Senior vice president or vice president

C suite

Other (please specify)

Question Title

* 2. What is your function?

Customer experience

Marketing

Executive team

Finance

Operations

Customer service

Contact centre

CRM

Other (please specify)

Question Title

* 3. What areas are you responsible for? (select the top 3 areas)

Customer experience strategy

Customer insight

Customer service

Corporate strategy

Training/development

Digital transformation

Data and analytics

Design/UX

Offline marketing

Operations

IT and technology

Digital marketing

Market research

Contact centre

Other (please specify)

Question Title

* 4. Which industries do you operate in?

Financial services

IT and software

Retail and luxury goods

Government/public sector

Consultancy

Healthcare

Manufacturing

Consumer goods

Telecoms

Utilities

Education

Media/entertainment

Travel/hospitality

Other (please specify)

Question Title

* 5. Which region(s) are you responsible for?

Europe

North America

Middle East

Asia Pacific (APAC)

Global

Other (please specify)