* 1. What demographic category do you fall into?

* 2. Do you have any children under the age of 18?

* 3. Are you a small pet owner? If yes, did you adopt?

* 4. If you own a small animal, where did you purchase this pet?

* 5. If your child wanted a small animal, what type of small animal would you purchase for your child?

* 6. Are you currently able to find specialized products specific to the needs of your specific pet?

* 7. Would you be willing to travel to find specialized products specific for your pet?

* 8. If you chose to bring another small pet into your home, would you consider adopting a rescue animal?

* 9. If you were to adopt a pet from a store that featured adoptable rescue pets as well as products specific for each pet, how likely would you be to return for future product needs for that pet? (i.e. food, bedding, chews, treats)

* 10. If a pet store were to offer free pet care workshops, where an expert in the field would give an educational seminar on pet care specific to a certain small animal (for example, one workshop would be about caring for guinea pigs, another for rabbits, etc.), how likely would you be to attend one of these workshops?

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