Project Background

Please complete all questions as thoroughly as possible. Use n/a if not applicable. Your responses will help us better understand your business and advertising needs. Thank you!

* 1. Your Name: 

* 2. Your Organization: 

* 3. What is the main goal of this branding or marketing project?

* 4. What will a successful project look like or result in for your company?

* 5. What are your key competitor/benchmark brands?

* 6. Describe what connotations you want your brand to evoke? How do these connotations differ from what your current brand represents?

* 7. What is the project timeline? Any important dates to note?

* 8. Who are the project stakeholders? Is there an internal management team?

* 9. What is your company’s turnaround time for decision-making?

* 10. Is there any existing market research we can review?

* 11. Have you or your company ever worked with an agency before?

* 12. Any key points to consider?

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