Customer Profile Questionnaire

Customer Profiles are used to create a picture of your target customers - the people you want to sell to.

We create Customer Profiles to help with:
- Coming up with messages for your marketing - it is easier when you have a clear picture of who you are talking to.
- Knowing who to target in online advertising - where you can choose who to target from 1000s of demographics and behaviours.

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* 1. Your Business Name
 
 
 

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* 2. Email Address

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* 3. What is the average age of your target customers?
You can choose up to 2 age groups. If you need more than this, create a second profile.

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* 4. Gender
 

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* 5. Employment Status
 

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* 6. Income Range
 

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* 7. Occupation
What sort of job do you think they do?
 
 

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* 8. Where do they live?
Put what is most relevant to you - can be nationwide, could be a state or could be your local suburb/postcode.

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* 9. Household Set-Up
What best describes the type of house / family arrangement they live in?

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* 10. Hobbies and Interests
How do they spend their spare time?

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* 11. Values and Motivations
What is important to them? For example: Family, Status, Legacy.

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* 12. Social Media
What are the Top 3 Social Media Channels they use?

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* 13. Other Media and Information Sources
Where else do they get their news and information from?

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* 14. Problems you solve for them
Why do they need you? What can you fix for them?

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* 15. Common reasons people don't buy from you?
What stops them from buying from you? Common objections you hear.

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* 16. Typical spend in one transaction?
How much do people usually spend with you when they buy something?

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* 17. Average Customer Lifetime Value
The total amount of revenue this customer will spend with your business during their entire relationship with you.

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* 18. If you had to give them a name, what would it be??

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