A Customer Journey Map is a way of visualising the sales process or the sales funnel, taken from the customer's point of view.

We break the sales process down into 4 stages:
Find > Buy > Buy Again > Recommend

For each stage we consider what the customer's Goal is, then what they are Thinking, Feeling and Doing. Finally we look for things that are difficult or Pain Points for customers - as this is where you will find opportunity for business growth.

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Here is a Customer Journey Map example for someone looking to buy a kids bike.
You can use this as a reference if you get stuck completing yours.

Journey Map Example

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* 1. Your Business Name
 

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