Data - this often causes nervousness in small business, especially if you think you are not good at maths, but data is the number one thing needed for personalisation in marketing. 

Question Title

* 1. Your Business Name

Question Title

* 2. What Personal Data do you have on your customers? What is the quality like?

  Collecting How would you rate the quality of your data?
Name
Email Address
Email Opt-in / Permission
Billing Address
Delivery Address
Gender
Age
Brand Preferences
Product Preferences (eg size, colour, package)
Net Promoter Score / Customer Satisfaction Measure
Where they are in the Customer Journey
Loyalty Status
Other Personal Data
Company they work for (B2B)
Position / Job Title (B2B)

Question Title

* 3. Where is your customer's personal data collected and/or stored?
Please select all that apply.

Question Title

* 4. What Sales data do you collect?

  Collecting How would you rate the quality of your data?
Total Sales per Customer
Products Bought by Customer
Customer Transaction History
Days since last purchase
Customer Lifetime Value

Question Title

* 5. Where is your sales data collected and/or stored?
Please select all that apply.

Question Title

* 6. What other data do you collect?

  Collecting Is it Correct (eg Fully tagged website)
Email Open Rates
Email Click Rates
Google Analytics
Website Cookies

Question Title

* 7. What do you do with your data?

  Segmenting
Simple personalisation of email / SMS communication (eg using Name)
Segment Customers based on personal traits (Age, Gender, Location)
Segment Customers based on products / brands purchased
Segment Customers based on spend
Segment Customers into active / lapsed
Segment customers along the sales journey

Question Title

* 8. Is there anything else we should know about your data?

T