The 3 F's of Content

Personalisation is not possible without content. It is the content you create and publish that customers engage with.

When planning or creating content for personalisation, there are 3 F's to think about:

1. Function - what is the purpose of the content
2. Format - video, text, audio etc
3. Frequency - how often you need to post/update

Let's have a look at how you are doing in these 3 areas. 

Question Title

* 1. Your Business Name

Starting with Function - what is the purpose of each piece of content you create and publish?

In general, there are 3 main reasons to create and publish content - Educate, Inform, Inspire.

Question Title

* 2. Content Function - Educate
One of the main reasons you create and publish content is to educate your customers - who you are, what you do, how great your products/service is.

What is the status of the following types of content for your business? How important are they to you?

  Current Status Importance
FAQs
How-to Guides
Product Guides / Descriptions
Product Reviews
Downloadable tools eg checklists and templates
About Us

Question Title

* 3. Content Function - Entertain
To keep people interested in your content, especially on Social Media, it is important to provide some entertainment as well as education.

  Current Status Importance
A Day in the Life
Jokes / Gifs / Memes
Online Games

Question Title

* 4. Content Function - Inspiration
The phrase "Inspo" has grown from the creation of inspirational content, again mainly on Social Media. How are you at inspiring your customers?

  Current Status Importance
Case Studies
Testimonials
Customer Interviews
Quotes
Surveys
Quiz
Content created by your customers (photos, videos etc)

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