NCSEA is exploring ways to update our visual identity, including our logo. Your input as an SEA leader will help guide this project. Thank you!

Please note, this process will not require SEAs to change their own logos, but SEAs may adopt the design voluntarily if it aligns with their goals.

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1. For how many years have you been practicing in the engineering profession? (Required.)

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2. Describe what the NCSEA brand means to you. (please select up to 3) (Required.)

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3. How would you describe NCSEA’s reputation in the industry? (Required.)

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4. How would you describe NCSEA’s visual brand reputation (logo, brand materials, marketing materials)? (Required.)

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5. On a scale of 0 to 5 (0 being not recognizable and 5 being extremely recognizable), how recognizable is NCSEA’s visual identity (logo, color, etc) compared to other professional associations, such as your local SEA, SEI, CASE, etc…? (Required.)

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i We adjusted the number you entered based on the slider’s scale.

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6. On a scale from 0-5 (0 being not at all likely and 5 being extremely likely), how likely are you to embrace significant change to the NCSEA logo? (Required.)

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i We adjusted the number you entered based on the slider’s scale.

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7. (Optional) Please provide comments about your previous response.

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8. Of these options, how would you describe NCSEA’s personality if it were a person? (Required.)

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9. Open-ended response: What do you think sets NCSEA apart from other structural engineering or professional organizations?

We’re asking the questions below specifically of SEA leaders. Your feedback will help us better understand how the NCSEA brand serves your association and the profession as a whole.

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10. Which SEA are you responding on behalf of? (Required.)

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11. On a scale of 1-5, (1 being not connected at all and 5 being very connected) how well does NCSEA’s branding connect with and support your local SEA’s identity? (Required.)

0 5
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i We adjusted the number you entered based on the slider’s scale.

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12. What design options should NCSEA provide to help your SEA adapt the new brand identity for your state-level logo? (select all that apply) (Required.)

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13. Open-ended response: How can the NCSEA brand help strengthen your state/local SEA presence?

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