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Central Iowa Water Trails

Brand Survey

The Central Iowa Water Trails project is looking for stakeholder input and feedback to guide our efforts to create a memorable and unified brand that will attract users, promoters, funders, advocates, tourists and residents. This brand identity will apply to an entire network of water trails throughout Central Iowa. The project's findings and recommendations will aid our communication efforts and help us achieve our goals of environmental conservation, water safety, economic development, workforce and tourism attraction, and outdoor recreation.

This survey is part of our outreach to stakeholders and your input is valuable to the success of this branding project. Your answers are anonymous and will only be used to help develop the brand. This survey should take about 10 minutes. Thank you for your participation.
1.In what city or town is your primary residence?
2.In what ZIP code is your primary residence located? (enter 5-digit ZIP code; for example, 00544 or 94305)
3.Would you say you live in an urban area (in a metro/city/town or the regions surrounding it) or a rural area (countryside or areas outside cities or towns)?
4.How familiar are you with the Central Iowa Water Trails project?
5.How often do you, yourself, purposely visit a Central Iowa Water Trail?

You can think of a Central Iowa Water Trail as a place for recreation that includes rivers, creeks, lakes, banks, surrounding trails/parks/green spaces/forest.

Some examples of  Central Iowa Water Trails are the following areas:
Beaver Creek
Des Moines River
Four Mile Creek
Middle and North Rivers
Mud Creek
Raccoon River
Skunk River
Chichaqua Bottoms
Walnut Creek

Water trails help re-connect Iowans to their waterways’ history, heritage, geology, fisheries, and wildlife. Water trails provide adequate access and can include amenities like riverside camping, wild spaces, picnic areas.
6.What types of activities do you, yourself, typically do in and along the Water Trails? (Check all that apply)
7.What types of activities do you, yourself, wish you could do more of in and along the Water Trails? (Check all that apply)
8.Think of all the reasons why you, yourself, visit the Central Iowa Water Trails. What are some of your reasons?

This question isn't asking what activities you do, it is asking why you do them.
9.Think of all the reasons why you, yourself, don't visit or don't visit the Central Iowa Water Trails more. What are some of your reasons?
10.How much do you yourself agree or disagree with the following statements about the Central Iowa Water Trails?
Strongly Agree
Somewhat Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Somewhere local that is nice to visit
Good place for rest and relaxation
Good place for exercise/health/fitness
Somewhere I can participate in a hobby/interest
Brings nature into an urban area
Good for the economy of the local area
Somewhere to visit with friends and family
Good place to mix with different people from the local community
Provides me with an important connection to the area's history
Is a place I feel proud of
Helps make this a good place to live
Improves local water quality
Improves local water safety
Protects the environment
Attract visitors to Iowa and these trails
11.What makes Central Iowa's Water Trails unique?
12.Imagine these places as they are right now. If they had a personality, what personality traits would they have?
13.Imagine someone waved a magic wand and made these places the best possible water trails they could be. Imagine that all the project goals for these places are met or exceeded. These places are safer, more accessible, improve environmental protection, increase quality of life, attract visitors, help build the economy, and offer more recreational opportunities. 

With all this in mind, If they had a personality, what personality traits would they have then?
14.Describe your favorite experience/memory in, near or around any Iowa body of water.
15.Have you ever made a financial donation to the Central Iowa Water Trails project?
16.If you have made a donation, which of the following best explains your decision to make a donation?
17.If you have not made a donation, which of the follow best explains your decision to not make a donation?
18.What is your age?
19.What is your gender?
20.Which race/ethnicity best describes you? (Please choose only one.)
21.What is your total household income?
22.Which of the following best describes your current relationship status?
23.Do you have children at home?
24.How many children are you parent or guardian for and live in your household (aged 17 or younger only)?
25.Anything else you would like to tell us to help build this brand?
Current Progress,
0 of 25 answered