Internal Brand Survey

Question Title

* 1. Which best describes how Competitive/Market Intelligence is viewed by leadership in your organization?

Strategic Partner- Most leadership feels we provide insights and recommendations that help drive growth and reduce strategic risks

Mixed Bag -Some leadership sees value, while others don't engage, or see us simply as Report Writers

Danger Zone - We get limited feedback, questioning our value and/or contributions

Comments

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* 2. How effective have you found the below tactics to improve the profile and internal brand of CI/MI with leadership?

	Very effective	Somewhat effective	Not very effective	Ineffective	N/A - haven't done this
Talking about quick wins	Talking about quick wins Very effective	Talking about quick wins Somewhat effective	Talking about quick wins Not very effective	Talking about quick wins Ineffective	Talking about quick wins N/A - haven't done this
Laser-focus on increasing revenues	Laser-focus on increasing revenues Very effective	Laser-focus on increasing revenues Somewhat effective	Laser-focus on increasing revenues Not very effective	Laser-focus on increasing revenues Ineffective	Laser-focus on increasing revenues N/A - haven't done this
Laser-focus on reducing risk	Laser-focus on reducing risk Very effective	Laser-focus on reducing risk Somewhat effective	Laser-focus on reducing risk Not very effective	Laser-focus on reducing risk Ineffective	Laser-focus on reducing risk N/A - haven't done this
Regular sharing of insights	Regular sharing of insights Very effective	Regular sharing of insights Somewhat effective	Regular sharing of insights Not very effective	Regular sharing of insights Ineffective	Regular sharing of insights N/A - haven't done this
Regularly reporting meaningful metrics	Regularly reporting meaningful metrics Very effective	Regularly reporting meaningful metrics Somewhat effective	Regularly reporting meaningful metrics Not very effective	Regularly reporting meaningful metrics Ineffective	Regularly reporting meaningful metrics N/A - haven't done this
Having an internal champion	Having an internal champion Very effective	Having an internal champion Somewhat effective	Having an internal champion Not very effective	Having an internal champion Ineffective	Having an internal champion N/A - haven't done this
Aligning our work closely with the strategy	Aligning our work closely with the strategy Very effective	Aligning our work closely with the strategy Somewhat effective	Aligning our work closely with the strategy Not very effective	Aligning our work closely with the strategy Ineffective	Aligning our work closely with the strategy N/A - haven't done this
Sharing clear, concise analyses	Sharing clear, concise analyses Very effective	Sharing clear, concise analyses Somewhat effective	Sharing clear, concise analyses Not very effective	Sharing clear, concise analyses Ineffective	Sharing clear, concise analyses N/A - haven't done this
Using our analyses to challenge "conventional widsom"	Using our analyses to challenge "conventional widsom" Very effective	Using our analyses to challenge "conventional widsom" Somewhat effective	Using our analyses to challenge "conventional widsom" Not very effective	Using our analyses to challenge "conventional widsom" Ineffective	Using our analyses to challenge "conventional widsom" N/A - haven't done this
Asking "why" before starting a project	Asking "why" before starting a project Very effective	Asking "why" before starting a project Somewhat effective	Asking "why" before starting a project Not very effective	Asking "why" before starting a project Ineffective	Asking "why" before starting a project N/A - haven't done this

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* 3. What's the single most effective practice you've employed to improve your function's profile/internal brand?

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* 4. When it comes to improving your function's profile/internal brand with senior leadership, what's your current greatest challenge?

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* 5. Which of the below best describes your company's approach towards measuring the results, outcomes, or effectiveness of CI/MI?

We have a balanced scorecard

We track one or more KPIs on an ongoing basis (e.g. revenue, win rate, retention, etc.)

We track metrics only on an ad-hoc basis (e.g. a specific project)

We don't use metrics

Other (please specify)

Question Title

* 6. Which of the below best describes your expertise and experience when it comes to CI/MI?

Expert - Fluent at using strategy & tactics to deliver desired outcomes

Mid-Level- Solid mastery of tactics, some strategies

Novice - New to intelligence (just learning the ropes)