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Internal Brand Survey
All responses will be kept strictly anonymous – no company or person will be identified in anyway. We’ll publish a summary and analysis in 2-3 weeks, which we’ll make available to all respondents.
Thank you for participating!
1.
Which best describes how Competitive/Market Intelligence is viewed by leadership in your organization?
Strategic Partner
- Most leadership feels we provide insights and recommendations that help drive growth and reduce strategic risks
Mixed Bag
-Some leadership sees value, while others don't engage, or see us simply as Report Writers
Danger Zone
- We get limited feedback, questioning our value and/or contributions
Comments
2.
How effective have you found the below tactics to improve the profile and internal brand of CI/MI with leadership?
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
Talking about quick wins
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
Laser-focus on increasing revenues
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
Laser-focus on reducing risk
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
Regular sharing of insights
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
Regularly reporting meaningful metrics
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
Having an internal champion
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
Aligning our work closely with the strategy
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
Sharing clear, concise analyses
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
Using our analyses to challenge "conventional widsom"
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
Asking "why" before starting a project
Very effective
Somewhat effective
Not very effective
Ineffective
N/A - haven't done this
3.
What's the single most effective practice you've employed to improve your function's profile/internal brand?
4.
When it comes to improving your function's profile/internal brand with senior leadership, what's your current greatest challenge?
5.
Which of the below best describes your company's approach towards measuring the results, outcomes, or effectiveness of CI/MI?
We have a balanced scorecard
We track one or more KPIs on an ongoing basis (e.g. revenue, win rate, retention, etc.)
We track metrics only on an ad-hoc basis (e.g. a specific project)
We don't use metrics
Other (please specify)
6.
Which of the below best describes your expertise and experience when it comes to CI/MI?
Expert
- Fluent at using strategy & tactics to deliver desired outcomes
Mid-Level
- Solid mastery of tactics, some strategies
Novice
- New to intelligence (just learning the ropes)
