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Introduction

Some define Digital Transformation as the process of using digital technologies to create or optimize business processes in order to improve company and customer experience and meet changing customer demand and market requirements.

Digital transformation may involve spending thousands, hundreds of thousands, or even millions of dollars purchasing new tools and technologies. No matter how many new tools, systems, and how much money you put toward transforming your organization, a large piece of the digital transformation puzzle comprises a content transformation.

This survey aims to understand where various industries sit on the adoption of processes, technology, tools, and information architecture related to the content that improves their customer's experience. 

This survey is brought to you by CIDM, Data Conversion Laboratory, and RWS.

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* 1. To me, digital transformation means......"

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* 2. Which best describes your digital transformation strategy?

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* 3. What is driving your organization's digital transformation? (Select all that apply)

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* 4. Which departments are involved in your digital transformation? (check all that apply)

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* 5. Where are you in your digital transformation journey?

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* 6. How important is digital transformation to your company?

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* 7. What resources have been committed to your digital transformation? (check all that apply)?

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* 8. Which of the following have you done to prepare for your digital transformation? (check all that apply)

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* 9. Which content strategies are you implementing or plan to implement as part of your content digital transformation? (check all that apply)

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* 10. What percent of your content source is currently the following formats

  None (0%) 1% - 25% 25% - 49% 50% - 74% 75% - 99% All (100%) Don't know
Adobe Creative Suite (InDesign, Illustrator)
Adobe FrameMaker - structured
Adobe FrameMaker – unstructured
DITA (including all authoring environments)
DocBook
HTML
iWork Suite: (Pages, Numbers, and Keynote)
LaTex
Madcap Flare
Markdown
Microsoft Office (Word, PowerPoint, Excel)
S1000D
SCHEMA
SGML
Video
XML (non-DITA)

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* 11. What is your primary way to manage content?

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* 12. Do you plan to change your authoring tools or content storage method in the next year?

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* 13. How do your customers want your content delivered? (check all that apply)

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* 14. What percentage of your content is delivered in these methods?

  none 1% - 24% 25% - 49% 50% - 74% 75% - 99% All (100%) Don't know
Chatbot
Community board (wiki, etc.)
eBook
In-product help
Knowledge management system
Mobile app
Podcast
Print
QR-Code
Social media
Video
Virtual reality / augmented reality
Voice-enabled system
Web portal

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* 15. Which delivery channels do you plan to support in the next year? (check all that apply)

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* 16. If publishing to a web portal, which is your primary configuration?

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* 17. Is moving to the cloud part of your digital transformation?

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* 18. What industry do you work in?

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* 19. Whom do you work for and where do you live?

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* 20. I would like to stay informed about the results of this survey as well as sponsors’ offerings.

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* 21. I would like to enter the drawing for a chance to win a $100 American Express Gift Card.

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