This study is designed to test the potential to raise funds for a comprehensive building acquisition campaign for the Children's Kingdom Learning Center (CKLC). The survey will take approximately 15 minutes to complete, and your participation is very important to our plans! Thank you for your time.

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* 1. What has been your association with Children's Kingdom Learning Center? Check all that apply.

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* 2. How long have you had this association?

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* 3. Please evaluate your overall CKLC experience.

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* 4. Please identify CKLC's two (2) greatest strengths.

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* 5. Please identify CKLC's two (2) greatest weaknesses.

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* 6. Please identify CKLC's two (2) greatest challenges (threats).

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* 7. Please identify CKLC's two (2) greatest opportunities.

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* 8. Please assess CKLC's image and reputation throughout El Paso.

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* 9. How informed are you about CKLC's mission?

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* 10. What word or phrase best characterizes CKLC's mission in El Paso?

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* 11. Is CKLC an institution to which you would recommend to friends in need of their services?

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* 12. Is CKLC an institution you would recommend to prospective donors?

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* 13. What is your preferred source of information/communication?

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* 14. What suggestions would you make to President Aida Clark and her staff leadership to improve CKLC's information/communication process with its constituencies?

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* 15. Are Aida Clark and her administrative team charting the right direction for CKLC?

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* 16. Is the CKLC Board providing the leadership necessary to achieve the proposed campaign and lead it to higher levels of community impact?

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* 17. CKLC is considering a $5,000,000 comprehensive campaign to expand its operations both in terms of numbers and geographic area served. The primary needs the campaign will address are a new larger facility, food service equipment, vans and trucks, and endowment. What is the greatest amount you believe CKLC can raise over three (3) to five (5) years?

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* 18. On a scale of (1) to (5), (5 being Very Achievable and 1 being Very Unachievable), please rank the potential for meeting the campaign dollar potential you have indicated above, paid over a three (3) year period. Please select one.

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* 19. What is the single largest gift that you think can be successfully solicited for the CKLC campaign?

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* 20. In your opinion, how receptive will prospective donors be to the proposed campaign as outlined in the Case Summary?

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* 21. After reading the Case Summary, how does the proposed Children's Kingdom Learning Center's comprehensive campaign relate to your personal interests?

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* 22. How would you rate CKLC’s overall fundraising strength?

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* 23. Suggest one (1) action to enhance CKLC’s visibility and fundraising capacity.

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* 24. Suggest one (1) action CKLC should undertake to inform the community of the need for an endowment to to ensure that its new buildings are maintained and modernized for many years to come.

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* 25. Above and beyond the current support you may already give to CKLC would you consider making a gift or pledge to the proposed campaign?

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* 26. If you answered yes to the above question what would be your estimated range of financial support for the proposed campaign? (Hueston Consulting Group will keep your response confidential.)

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* 27. Which pledge period would you most prefer?

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* 28. Please share the name and contact information for an individual, company or foundation that CKLC should consider a prospect for a lead or major gift. (Your recommendations will be kept confidential.)

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* 29. Who would be the best chairperson(s) for the proposed campaign?

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* 30. If asked, would you serve as a volunteer for the proposed campaign?

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* 31. In order to raise $5 million, it is estimated that 8-12 lead gifts totaling $3.5 million (70%-80% of goal) paid over the pledge period will be needed. Do you think such gifts are available to CKLC for the proposed campaign?

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* 32. Are there factors that might hinder the success of the proposed CKLC campaign?

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* 33. What comments would you share with the CKLC leadership as they consider your responses and prepare for a campaign?

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* 34. Contact name/info (optional - please include mailing information and email address)

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