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Aritzia Consumer Perceptions and Purchase Intent Survey

30%
CONSENT TO PARTICIPATE IN
Consumer Perceptions of Aritzia's Product Quality, Brand Image, Pricing, and Purchase Intentions
  • I understand that I have been asked to participate in a research project being conducted by MARK 302 Group #2 student research team in the Department of Marketing at Concordia University under the supervision of Professor Yuyan Wei (yuyan.wei@concordia.ca) of the Department of Marketing at Concordia University.
A. PURPOSE
  • I understand that the purpose of this research is to examine how consumers perceive Aritzia's product quality, brand image, and pricing, and how these perceptions influence purchase intentions. The findings will be used for academic purposes as part of a student marketing research project at Concordia University.
B. PROCEDURES
  • I understand that this research will be conducted online through a SurveyMonkey questionnaire.
  • I understand that, if I agree to participate, I will be asked to complete a short survey about my shopping behaviour, familiarity with Aritzia, perceptions of Aritzia's product quality, brand image, pricing, and social media reviews.
  • I understand that the survey will take about 5 MINUTES TO COMPLETE.
C. RISKS AND BENEFITS
  • I understand that there are no major anticipated risks associated with participating in this study.
  • I understand that there may be no direct personal benefit to me, but my responses will contribute to an academic research project.
D. CONDITIONS OF PARTICIPATION
  • I understand that I am free to withdraw my consent and discontinue my participation at any time without negative consequences.
  • I understand that my participation in this study is CONFIDENTIAL (i.e., the researcher will know, but will not disclose my identity)
  • I understand that the data from this study will be used for academic purposes only.
I HAVE CAREFULLY STUDIED THE ABOVE AND UNDERSTAND THIS AGREEMENT.

BY CLICKING "NEXT", I FREELY CONSENT AND VOLUNTARILY AGREE TO PARTICIPATE IN THIS STUDY.

If at any time you have questions about the proposed research, please contact the study’s Principal Investigator:

Tyler Trudeau-Saikaley
Department of Marketing, Concordia University
Email: T_trudea@live.concordia.ca

or Professor Yuyan Wei
Department of Marketing, Concordia University
Email: yuyan.wei@concordia.ca

If at any time you have questions about your rights as a research participant, please contact the Manager, Research Ethics, Concordia University, 514.848.2424 ex. 7481 oor.ethics@concordia.ca