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1. Please provide the following information so that we may contact you:

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2. Are you a current citizen of the USA living in the United States?

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3. With which gender do you most identify with?

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4. What is your age?

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5. When was the last time, if ever, you participated in a paid market research study? What was the topic?

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6. What is your ethnic background?

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7. How comfortable do you feel speaking in English with people you don’t know?

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8. How comfortable do you feel reading and writing in English?

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9. Which of the following best describes the area where you live?

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10. Do you currently own a vehicle?

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11. What vehicle do you primarily drive?

Please list the Make/Model/Year/Powertrain.....

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12. Was this vehicle purchased/leased new or used?

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13. Are you the primary driver of this vehicle? In other words, do you drive this vehicle more than anyone else in your household or at least 50% of the time?

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14. How involved were you in the decision to purchase or lease your vehicle?

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15. Do you or any members of your immediate family work for any of the following?

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16. Do you currently have a valid U.S. driver’s license?

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17. Have you participated in any automotive-related research studies where you were asked to give your opinion?

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18. Now, thinking about the next NEW vehicle you will get (whenever that might be), please tell me how likely you would be to consider purchasing or leasing a vehicle manufactured by the following...

  1-Definitely Not Consider 2-Probably Not Consider 3-Might or might not consider 4-Probably consider 5-Definitely consider
Japanese
European
Domestic (USA)
Korean

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19. When thinking about your next NEW vehicle (whenever that might be), please tell me how likely you would be to consider purchasing a vehicle manufactured by the following brands.....

  1-Definitely not consider 2-Probably not consider 3-Might or might not consider 4-Probably consider 5-Definitely consider
Toyota
Nissan
Honda
Subaru
Chevy

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20. Still thinking about the next new vehicle you will get, on a scale of 1-5 with 1 meaning ‘definitely would not consider’ and 5 meaning ‘definitely would consider,’ how likely would you be to consider purchasing or leasing the following TYPES of vehicles for your next NEW vehicle purchase?

  1-Definitely would NOT consider 2-Probably would NOT consider 3-Might or might not consider 4-Probably WOULD consider 5-Definitely WOULD consider
Sedan
SUV/Crossover
Van
Pickup Truck

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21. If your next new vehicle was to be another ENTRY SUV/CROSSOVER, on a scale of 1-5 with 1 meaning ‘definitely would not consider’ and 5 meaning ‘definitely would consider’, how likely would you be to consider purchasing the following for your next NEW vehicle purchase?

  1-Definitely would NOT consider 2-Probably would NOT consider 3-MIght or might not consider 4-Probably WOULD consider 5-Definitely WOULD consider
Honda HR-V
Chevy Trax
Corolla Cross
Nissan Kicks
Subaru Crosstrek
Chevy Trailblazer

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22. How many other vehicles are in your household, besides your primary vehicle?

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23. If you have other vehicles in your household, what is/are the Make/Model/Year?

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24. If you have children under 18 currently living in or outside of your home, what are their ages?

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25. What is your marital status?

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26. Do you have any other people living with you at home?

If YES, how many and who are they?

(Mother, Father, Cousin, Aunt or Uncle, Grandparents, Siblings, etc.)

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27. Which best describes your current employment status?

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28. What is your Occupation / Industry / Company you work for?

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29. What is the highest level of school you have completed?

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30. Which of the following best describes your total annual household income before taxes?

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31. How do you identify.....?

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32. You mentioned you are of Spanish, Hispanic or Latino origin or descent....is that correct?

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33. In what country were you born?

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34. If NOT born in the U.S,. how many years ago did you move to the U.S.?

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35. Where were your parents/grandparents born?

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36. Thinking about the languages you speak, do you personally prefer to speak......

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37. How strongly would you say you identify with American culture versus Hispanic/Latino culture?

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38. Approximately how many hours of the following media IN SPANISH do you watch/listen/read/are involved in on a regular week?

  None 1-2 3-4 5-9 10 or more
TV
Radio
Print
Podcasts
Online Streaming
Social Media

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39. For each, please tell me how important, if at all, it is to you as a guiding principle in your life. Using a scale from 1 to 7 where 1 means ‘not at all important’, 4 means ‘average importance’ and 7 means ‘extremely important.

  1-Not at all important 2 3 4-Average Importance 5 6 7-Extremely important
Ambition: aspiring to get ahead
Working hard: always giving my best effort
Learning: continuing to learn throughout my life
Being in tune with nature: fitting into nature
Curiosity: wanting to explore and learn about new things
Honesty: being sincere, having integrity

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40. Using a 4-point scale from ‘completely agree’, ‘somewhat agree’, and ‘somewhat disagree’ to ‘completely disagree’, how much do you agree or disagree with each?

  Completely agree Somewhat agree Somewhat disagree Completely disagree
I am careful with my money
I often desire excitement in life
I like to challenge myself by doing new things
I prefer to make something rather than buy it

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41. Most people use their cars to get from Point A to Point B during the week, but we’re interested in the times your vehicle does more than that.

Tell us about how you use your vehicle on the weekends vs. weekdays and for special projects—do you take it on adventures, 'off the beaten path,' or use it to haul or tow anything specific? Describe a recent time you pushed your vehicle beyond its normal routine. What were you doing, what were you carrying, and how did it handle the task? PLEASE BE AS DESCRIPTIVE AS POSSIBLE.

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42. Part 1 of the study consists of completing an online digital journal for 1 day. You will use your computer or tablet to complete this journal.

This project is a little different than most research projects you’re invited to take part in. For this project, participants are asked to log in to a website and complete different types of activities over the course of the project including uploading photos and videos of your passions, interests and vehicle.

Our intention is that this will be a fun and engaging activity. We expect the project to take no more than 30 to 45 minutes per day of your time.

Part 2. This part will also take place online as a digital interview – in a one-on-one setting on Zoom (via your phone). The interview will last approximately 90 minutes and a small part of it will take place in your parked vehicle.

Do you agree to the above if you are qualified and participate?

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43. Which of the following Dates would you be available for the 90-minute online session?

Select all that apply....

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