The purpose of this survey is to assess how leaders at African and Middle Eastern companies with a large base of small business customers view the opportunity for selling digital marketing and productivity products to the SMEs they work with and others they hope to attract.

This survey should take 15-20 minutes to thoughtfully complete. The results of this survey will be published as a report by BigFive Digital and will be shared at the BigFive Summit, 13-15 May in Cape Town.

Your participation is deeply appreciated and contributes to growing our shared knowledge base regarding the AME small business market.

Your responses will be anonymized in all published accounts of the survey results.

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* 1. Please indicate the region in which your business is headquartered and has its primary operations.

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* 2. Please indicate your role at your company. Choose the option that most closely matches your role.

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* 3. Please indicate the type of company you represent.

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* 4. Tell us what share of your company’s revenue is currently derived from digital services of any kind.

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* 5. Please describe your relationship to the small business market.

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* 6. How would you assess the digital readiness of the small businesses your company interacts with? Choose the response that best suits your experience.

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* 7. Based on your experiences working with small businesses, what are their biggest challenges? Please rate each choice on a scale from 1 to 5, with 1 being of the least importance. 

  1 2 3 4 5
Acquiring customers
Retaining customers
Competition
Access to financing
Keeping pace with technology
Regulation
Infrastructure
Economic uncertainty
Finding and retaining quality staff

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* 8. Thinking about your own company, what are its biggest challenges?  Please rate each choice on a scale from 1 to 5, with 1 being of the least importance.

  1 2 3 4 5
Infrastructure
Acquiring customers
Keeping pace with technology
Economic uncertainty
Access to financing
Competition
Retaining customers
Regulation
Finding and retaining quality staff

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* 9. Which of the following digital products/services do you sell to small businesses currently? Select all that apply.

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* 10.
Which of the following digital products/services do you plan to begin selling to small businesses over the next year? Select all that apply.

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* 11. In which areas will your organization be investing in the coming year? Choose all that apply.

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* 12. Would you like to make any additional comments on the topic of bringing digital products for small businesses to market in Africa/Middle East?

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* 13. Would you like to receive a summary of the survey findings?

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* 14. Would you like to receive a promotional code for a preferred rate to attend the BigFive Summit, 13-15 May in Cape Town? 

0 of 14 answered
 

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