BigFive Executive Survey

The purpose of this survey is to assess how leaders at African and Middle Eastern companies with a large base of small business customers view the opportunity for selling digital marketing and productivity products to the SMEs they work with and others they hope to attract.

This survey should take 15-20 minutes to thoughtfully complete. The results of this survey will be published as a report by BigFive Digital and will be shared at the BigFive Summit, 13-15 May in Cape Town.

Your participation is deeply appreciated and contributes to growing our shared knowledge base regarding the AME small business market.

Your responses will be anonymized in all published accounts of the survey results.

Question Title

* 1. Please indicate the region in which your business is headquartered and has its primary operations.

Southern Africa

Western Africa

Central Africa

Northern Africa

Middle East

Eastern Africa

Other (please specify)

Question Title

* 2. Please indicate your role at your company. Choose the option that most closely matches your role.

Leadership (CEO, COO, CFO, CRO, CMO, founder)

Sales role

Marketing role

Product role

Operations role

Information technology role

Strategy role

Finance role

Other (please specify)

Question Title

* 3. Please indicate the type of company you represent.

Traditional media (newspaper, directories, radio, television)

Digital media (e.g., online directory, portal, online news site)

Telecommunications company (including wireless carriers)

Bank

Social media platform

Digital agency

Traditional advertising agency

Location-based advertising

Small business app (point solution)

Marketing technology (martech)

Financial technology (fintech)

Investor (VC, private equity, angel)

Consulting

Other (please specify)

Question Title

* 4. Tell us what share of your company’s revenue is currently derived from digital services of any kind.

None

Less than 5%

6% - 10%

11% - 25%

26% - 50%

51% - 75%

More than 75%

100% - we are a fully digital company

Question Title

* 5. Please describe your relationship to the small business market.

We sell exclusively to small businesses

We sell to small businesses and enterprise about equally

We sell predominantly but not exclusively to small business

We sell predominantly but not exclusively to enterprise

We sell exclusively to enterprise

Other (please specify)

Question Title

* 6. How would you assess the digital readiness of the small businesses your company interacts with? Choose the response that best suits your experience.

Not at all ready

Somewhat ready

Very ready

I don't know

My company doesn't work with small businesses

Please share your comments here.

Question Title

* 7. Based on your experiences working with small businesses, what are their biggest challenges? Please rate each choice on a scale from 1 to 5, with 1 being of the least importance.

	1	2	3	4	5
Acquiring customers	Acquiring customers 1	Acquiring customers 2	Acquiring customers 3	Acquiring customers 4	Acquiring customers 5
Retaining customers	Retaining customers 1	Retaining customers 2	Retaining customers 3	Retaining customers 4	Retaining customers 5
Competition	Competition 1	Competition 2	Competition 3	Competition 4	Competition 5
Access to financing	Access to financing 1	Access to financing 2	Access to financing 3	Access to financing 4	Access to financing 5
Keeping pace with technology	Keeping pace with technology 1	Keeping pace with technology 2	Keeping pace with technology 3	Keeping pace with technology 4	Keeping pace with technology 5
Regulation	Regulation 1	Regulation 2	Regulation 3	Regulation 4	Regulation 5
Infrastructure	Infrastructure 1	Infrastructure 2	Infrastructure 3	Infrastructure 4	Infrastructure 5
Economic uncertainty	Economic uncertainty 1	Economic uncertainty 2	Economic uncertainty 3	Economic uncertainty 4	Economic uncertainty 5
Finding and retaining quality staff	Finding and retaining quality staff 1	Finding and retaining quality staff 2	Finding and retaining quality staff 3	Finding and retaining quality staff 4	Finding and retaining quality staff 5

Please share your comments here.

Question Title

* 8. Thinking about your own company, what are its biggest challenges? Please rate each choice on a scale from 1 to 5, with 1 being of the least importance.

	1	2	3	4	5
Finding and retaining quality staff	Finding and retaining quality staff 1	Finding and retaining quality staff 2	Finding and retaining quality staff 3	Finding and retaining quality staff 4	Finding and retaining quality staff 5
Acquiring customers	Acquiring customers 1	Acquiring customers 2	Acquiring customers 3	Acquiring customers 4	Acquiring customers 5
Competition	Competition 1	Competition 2	Competition 3	Competition 4	Competition 5
Retaining customers	Retaining customers 1	Retaining customers 2	Retaining customers 3	Retaining customers 4	Retaining customers 5
Keeping pace with technology	Keeping pace with technology 1	Keeping pace with technology 2	Keeping pace with technology 3	Keeping pace with technology 4	Keeping pace with technology 5
Access to financing	Access to financing 1	Access to financing 2	Access to financing 3	Access to financing 4	Access to financing 5
Economic uncertainty	Economic uncertainty 1	Economic uncertainty 2	Economic uncertainty 3	Economic uncertainty 4	Economic uncertainty 5
Regulation	Regulation 1	Regulation 2	Regulation 3	Regulation 4	Regulation 5
Infrastructure	Infrastructure 1	Infrastructure 2	Infrastructure 3	Infrastructure 4	Infrastructure 5

Please share your comments here.

Question Title

* 9. Which of the following digital products/services do you sell to small businesses currently? Select all that apply.

Reputation management

Location-based advertising

Listings management

Payments

Email marketing

Search marketing (e.g., Google AdWords)

Mobile advertising

Search engine optimization

Content marketing

Social media

Customer relationship management

Websites

Back office tools (for accounting, payroll, invoicing etc.)

Marketing automation

All-in-one software (multiple apps integrated into a single platform)

Online display

Online scheduling

Other (please specify)

Question Title

* 10.
Which of the following digital products/services do you plan to begin selling to small businesses over the next year? Select all that apply.

Social media

Reputation management

Marketing automation

Websites

Location-based advertising

Online display

All-in-one software (multiple apps integrated into a single platform)

Email marketing

Customer relationship management

Search marketing (e.g., Google AdWords)

Payments

Content marketing

Listings management

Search engine optimization

Mobile advertising

Back office tools (for accounting, payroll, invoicing etc.)

Online scheduling

Other (please specify)

Question Title

* 11. In which areas will your organization be investing in the coming year? Choose all that apply.

Strategic acquisitions

Enterprise technology

Adding more service/support staff

Product development

Adding more sales people

Expanding into new markets

Partnerships

Other (please specify)

Question Title

* 12. Would you like to make any additional comments on the topic of bringing digital products for small businesses to market in Africa/Middle East?

Question Title

* 13. Would you like to receive a summary of the survey findings?

Yes

If yes, please provide an email address here.

Question Title

* 14. Would you like to receive a promotional code for a preferred rate to attend the BigFive Summit, 13-15 May in Cape Town?

Yes

If yes, please provide an email address here.

BigFive Executive Survey

Question Title

* 1. Please indicate the region in which your business is headquartered and has its primary operations.

Question Title

* 2. Please indicate your role at your company. Choose the option that most closely matches your role.

Question Title

* 3. Please indicate the type of company you represent.

Question Title

* 4. Tell us what share of your company’s revenue is currently derived from digital services of any kind.

Question Title

* 5. Please describe your relationship to the small business market.

Question Title

* 6. How would you assess the digital readiness of the small businesses your company interacts with? Choose the response that best suits your experience.

Question Title

* 7. Based on your experiences working with small businesses, what are their biggest challenges? Please rate each choice on a scale from 1 to 5, with 1 being of the least importance.

Question Title

* 8. Thinking about your own company, what are its biggest challenges? Please rate each choice on a scale from 1 to 5, with 1 being of the least importance.

Question Title

* 9. Which of the following digital products/services do you sell to small businesses currently? Select all that apply.

Question Title

* 10. Which of the following digital products/services do you plan to begin selling to small businesses over the next year? Select all that apply.

Question Title

* 11. In which areas will your organization be investing in the coming year? Choose all that apply.

Question Title

* 12. Would you like to make any additional comments on the topic of bringing digital products for small businesses to market in Africa/Middle East?

Question Title

* 13. Would you like to receive a summary of the survey findings?

Question Title

* 14. Would you like to receive a promotional code for a preferred rate to attend the BigFive Summit, 13-15 May in Cape Town?

* 10.
Which of the following digital products/services do you plan to begin selling to small businesses over the next year? Select all that apply.