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Our Community News Readership Survey
Thank you for participating in this market survey focused on understanding the purchasing habits of newspaper readers. The information you provide will be used to help businesses and advertisers create targeted advertising campaigns. Please answer the following questions to the best of your ability. Your responses will remain anonymous and confidential.
Section 1: Demographics
1.
Gender:
Male
Female
Non-Binary
Other
Prefer not to say
2.
Age group:
Under 18
18-24
25-34
35-44
45-54
55-64
65+
3.
Educational background:
High school or equivalent
College Diploma
Bachelor's degree
Master's degree
Doctorate or higher
Other (please specify)
4.
Please indicate your relationship to the CAF community by selecting the appropriate response:
Regular Member
Reserve Member
Retired Member
Regular Member Family
Reserve Member Family
Retired Member Family
Other (please specify)
5.
Please indicate your current Base/Wing/Unit:
Bagotville
Borden
Calgary
Central Saskatchewan
Cold Lake
Comox
Edmonton
Esquimalt
Gagetown
Gander
Goose Bay
Greenwood
Halifax & Shearwater
Kingston
Mainland BC
Meaford
Montreal Region
Moose Jaw
National Capital Region
North Bay
PEI
Petawawa
Portage la Prairie
Shilo
Southwestern Ontario
St. John's
Suffield
Toronto
Trenton
Valcartier
Wainwright
Winnipeg
Yellowknife
Section 2: Newspaper Reading Habits
6.
How frequently do you read a newspaper?
Daily
A few times a week
Once a week
A few times a month
Rarely
Never
7.
Which newspaper(s) do you typically read? (You may select multiple options)
Local newspaper(s)
Canadian Forces Newspaper
National newspaper(s)
International newspaper(s)
Special interest newspaper(s) (e.g., sports, finance, lifestyle)
Other (please specify)
8.
How many different magazines, newspapers or periodicals do you subscribe to?
None
1
2
3
4+
9.
In what format do you usually read newspapers?
Print (physical copies)
Online (website or mobile app)
Both print and online
10.
How much time do you typically spend reading a newspaper per session?
Less than 15 minutes
15-30 minutes
30 minutes to 1 hour
More than 1 hour
11.
Which sections of the newspaper do you usually read? (You may select multiple options)
News (local, national, international)
Business and finance
Sports
Entertainment and culture
Lifestyle (fashion, health, travel, etc.)
Opinions and editorials
Classifieds and advertisements
Other (please specify)
Section 3: Purchasing Habits
12.
Have you made a purchase based on an advertisement you saw in a newspaper?
Yes
No
13.
If yes, which types of products or services have you purchased? (You may select multiple options)
Consumer electronics
Clothing and accessories
Home and kitchen appliances
Automotive
Travel and tourism
Financial services (e.g., banking, insurance)
Food and beverages
Health and wellness
Entertainment (movies, concerts, events)
Other (please specify)
14.
How likely are you to try a new product or service based on advertisements in the newspaper?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
15.
Do you prefer local businesses or national/international brands when making purchasing decisions?
Local businesses
National/international brands
No preference
16.
How do you typically make purchases after seeing an advertisement in a newspaper?
Visit a physical store
Purchase online through a website
Use a mobile app to make a purchase
Other (please specify)
17.
On average, how much do you spend on products or services per month based on advertisements in newspapers?
Less than $50
$50-$100
$100-$500
$500-$1,000
$1000 +
Section 4 : Our digital platform
18.
How frequently do you visit our digital platform for news updates?
Multiple times a day
Once a day
A few times a week
Occasionally
Rarely or never
19.
On which device(s) do you primarily access our digital platform?
Desktop computer
Laptop
Smartphone
Tablet
Other (please specify)
20.
How would you rate the overall user experience of our digital platform?
Excellent
Good
Average
Poor
Very poor
21.
Which features of our digital platform do you find most useful or enjoyable? (Select all that apply)
Breaking news alerts
Personalized news recommendations
Commenting and discussion sections
Multimedia content (videos, images, etc.)
User-friendly navigation and search options
Social media integration
Other (please specify)
22.
Is the loading speed of our digital platform satisfactory?
Yes, it loads quickly.
It could be faster but is acceptable.
Loading times are somewhat slow.
Loading times are frustratingly slow.
23.
How likely are you to recommend our digital platform to others?
Extremely likely
Likely
Neutral
Unlikely
Extremely unlikely
24.
Which types of news content do you prefer to consume on our digital platform? (Select all that apply)
Local news
National news
International news
Business and finance
Technology
Entertainment
Sports
Lifestyle and culture
Other (please specify)
25.
Would you be interested in additional interactive features on our digital platform, such as quizzes, polls, or interactive maps?
Yes, I would love more interactive features.
I'm indifferent; it doesn't matter to me.
No, I prefer a straightforward news reading experience.
26.
How likely are you to engage with our digital platform's social media channels (e.g., Facebook, Twitter) for news updates and discussions?
Very likely
Somewhat likely
Neutral
Not very likely
Not at all likely
27.
Which of the following social networking websites do you currently have an account with? (Check all that apply)
Google+
TicToc
Instagram
Facebook
LinkedIn
Twitter
Other (please specify)
28.
Is there anything specific you would like to see improved or added to our digital platform to enhance your reading experience?
Section 5: Our community information services (print or digital content: articles, videos, photographs)
29.
How many stars would you give our services?
1 star
2 stars
3 stars
4 stars
5 stars
30.
What information specific to the military do you relay on our services for:
Military History
Military Operations
Changes of Command
Promotions and Recognition
CAF/DND Policy Updates
Fitness, Sports and Wellness
Family Support
Other (please specify)
31.
How important is our community information services to you?
Extremely important
Very important
Somewhat important
Not so important
Not at all important
32.
Overall, how satisfied or dissatisfied are you with our community information services?
Very satisfied
Somewhat satisfied
Neither satisfied nor dissatisfied
Somewhat dissatisfied
Very dissatisfied
33.
How would you rate the quality of the product?
Very high quality
High quality
Neither high nor low quality
Low quality
Very low quality
34.
On a scale of 0 to 10,
How likely is it that you would recommend this company to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likely
Extremely likely
0
1
2
3
4
5
6
7
8
9
10
35.
Do you have any other comments, questions, or concerns?
Current Progress,
0 of 35 answered