PRNEWS Measurement Month 2022 Survey Please take a moment to complete our brief survey. While most of the questions pertain to PR Measurement Month, a few inquire about the mood of the PR industry at large as we head to 2023. The survey will remain live through Oct. 26. Thank you. Next Question Title 1. With economic uncertainty possible as we head to 2023, my company probably will: Measure and use data more than we did previously Measure and use data less than before Measure and use data about the same as before Not change. We didn’t measure or rely on data much before and won’t now either I don’t know Next Question Title 2. What trend for communication research and evaluation do you see in 2023? Predictive analytics that tell me what will happen next An emphasis on automation, DIY and AI A balanced mix of talent and technology Fully integrated analysis across the marketing and communication mix A solution for quantifying PR’s impact on business outcomes like sales and revenue generation ESG as the cornerstone to linking PR, reputation and stock price I don’t know Other (please specify) Next Question Title 3. We measure earned, paid and owned media results: All the time Most of the time Sometimes Hardly ever Never Next Question Title 4. What’s the attitude of new and recent graduates you know? (Check all that apply) They’re enthusiastic about communication measurement/analytics and know it well They’re enthusiastic about communication measurement/analytics and know the basics They’re interested in communication measurement/analytics, but have little/no academic training They went into PR to avoid working with data/numbers Next NEXT