Your Ideal Qualitative Research Platform

Online qualitative research is constantly evolving, so your research tools should be to.

Let us know what you need in an online research platform, so we can help you reach your goals and get deeper insights.

It should take around 5 minutes to complete, and to say thank you, we'll plant a tree!

If you have any questions, please get in touch at: info@visionslive.com

Question Title

* 1. Which of these options best describes you/your company?:

Independent researcher

Online-only research agency

Online and in-person research agency

Researcher at a non-research focused business

Other (please specify)

Question Title

* 2. Which of these online qualitative research tools/activities do you use most often?:

Video Focus Groups

Text Focus Groups

In-Depth Interviews

Bulletin Boards/Communities

Diaries

Other (please specify)

Question Title

* 3. Do you regularly use the same research platform for the majority of your online qualitative studies, or do you use a variety?:

I use the same platform for most projects

I often use the same platform, but use other platforms occasionally

I regularly use different platforms for different projects

Question Title

* 4. Which of these platforms have you used for your qualitative market research before?:

Recollective

Discuss.io

Civicom

Zoom/Teams

VisionsLive

Forsta

Other (please specify)

Question Title

* 5. Please think about your most commonly used qualitative research platforms.

Are there any platform features missing (or that could be improved) that would enhance your research experience?

Feel free to add your own ideas under the 'Other' option - especially if the others don't apply.

Multi-language features (e.g. simultaneous translation, translated UI etc.)

Private observer audio channels for live groups

AI-Generated data coding/tagging features in reports

A collated project overview dashboard

1-click to join (no app downloads for participants)

Watermarking - To protect intellectual property and image rights

Interactive respondent activities

Being able to customise branding in respondent communications

Availability of AI-generated live captions/transcripts for live groups

AI-Generated sentiment/text analysis reporting features

Interactive platform tutorials

Other (please specify)

Question Title

* 6. What do you see as the main benefits to using online qualitative research tools? (vs. in-person qualitative methods)

Please choose a maximum of 3 options, or add your own under 'Other'.

More flexibility in timing

More accessible/wider demographic reach

Ability to be anonymous

Easier to setup/organise logistically

Faster retrieval of recordings/transcripts

More cost-effective

Real-time feedback from clients in a virtual backroom

Easier recruitment due to potentially larger sample

Richer/wider data collection (e.g. text, video, audio)

Other (please specify)

Question Title

* 7. What do you see as the main benefits to using in-person qualitative research methods? (vs. online qualitative tools)

Please choose a maximum of 3 options, or add your own under 'Other'.

Direct observation may offer richer data

Face-to-face feels more natural

Doesn't require respondents to have their own technology

Total control over type of activities to conduct

Observers can easily discuss in the backroom

Controlled environment (less distractions)

Non-verbal communication is easier to pick up on

Face-to-face can lead to higher engagement

Other (please specify)

Question Title

* 8. What do you see as the main drawbacks to using online qualitative research tools? (vs. in-person qualitative methods)

Please choose a maximum of 3 options, or add your own under 'Other'.

Limited budget may impact the quality of online tools

Digital literacy can affect potential recruitment pool

Concerns about data privacy

Potential for connection/tech problems

Conversation can feel less natural

Non-verbal cues are harder to pick up on

Risk of online data breaches

Harder to keep respondents engaged

Other (please specify)

Question Title

* 9. What do you see as the main drawbacks to using in-person qualitative research methods? (vs. online qualitative tools)

Please choose a maximum of 3 options, or add your own under 'Other'.

Restricted to local participants

Desirability bias may be more present

Higher expenses due to travel, venue, and general logistics

Can be time-consuming to organise

Scheduling constraints may limit the ability to replace last-minute dropouts

Interactive activities require manual setup

Limited flexibility for participants and moderators

Harder to ensure total anonymity

Physical health and safety needs to be planned for

Other (please specify)

Your Ideal Qualitative Research Platform

Question Title

* 1. Which of these options best describes you/your company?:

Question Title

* 2. Which of these online qualitative research tools/activities do you use most often?:

Question Title

* 3. Do you regularly use the same research platform for the majority of your online qualitative studies, or do you use a variety?:

Question Title

* 4. Which of these platforms have you used for your qualitative market research before?:

Question Title

* 5. Please think about your most commonly used qualitative research platforms.Are there any platform features missing (or that could be improved) that would enhance your research experience?Feel free to add your own ideas under the 'Other' option - especially if the others don't apply.

Question Title

* 6. What do you see as the main benefits to using online qualitative research tools? (vs. in-person qualitative methods)Please choose a maximum of 3 options, or add your own under 'Other'.

Question Title

* 7. What do you see as the main benefits to using in-person qualitative research methods? (vs. online qualitative tools)Please choose a maximum of 3 options, or add your own under 'Other'.

Question Title

* 8. What do you see as the main drawbacks to using online qualitative research tools? (vs. in-person qualitative methods) Please choose a maximum of 3 options, or add your own under 'Other'.

Question Title

* 9. What do you see as the main drawbacks to using in-person qualitative research methods? (vs. online qualitative tools)Please choose a maximum of 3 options, or add your own under 'Other'.

* 5. Please think about your most commonly used qualitative research platforms.

Are there any platform features missing (or that could be improved) that would enhance your research experience?

Feel free to add your own ideas under the 'Other' option - especially if the others don't apply.

* 6. What do you see as the main benefits to using online qualitative research tools? (vs. in-person qualitative methods)

Please choose a maximum of 3 options, or add your own under 'Other'.

* 7. What do you see as the main benefits to using in-person qualitative research methods? (vs. online qualitative tools)

Please choose a maximum of 3 options, or add your own under 'Other'.

* 8. What do you see as the main drawbacks to using online qualitative research tools? (vs. in-person qualitative methods)

Please choose a maximum of 3 options, or add your own under 'Other'.

* 9. What do you see as the main drawbacks to using in-person qualitative research methods? (vs. online qualitative tools)

Please choose a maximum of 3 options, or add your own under 'Other'.