1.How do you feel about using AI in PR and marketing right now?

Excited, it’s unlocking new potential

Cautious but curious

Skeptical about real impact

Not a fan, I prefer human-led marketing

2.How integrated is AI in your PR and marketing activities today?

Fully integrated

Partially (used for specific tasks)

Testing / early stages

Not using AI yet

3.Where do you see the most potential for AI in PR and marketing?

Research/Market Analysis

Content creation

Personalization & targeting

Analytics & reporting

Automation / workflow efficiency

4.What’s your biggest concern about using AI in PR and marketing?

Brand authenticity

Data privacy

Accuracy / reliability

Ethical or creative risks

Workforce displacement/human impact

5.How do you think AI will change PR and marketing roles over the next 1-3 years?

·Enhance human creativity

Major job disruption

Minimal impact overall

Replace certain tasks

6.If you responded "Replace certain tasks" in question 5, what tasks do you think it will replace?

7.How will your business adopt AI in PR and marketing communications in 2026?