Association Member-Value Survey

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* 1. To what do you attribute your association's recruiting and retention success? (Rank the following responses in the order of importance as you perceive them)

Marketing and Advertising (or other products specifically aimed at non-members)

Communications (web-site, magazine, letters, e-news bulletins)

Leadership (involvement of key personnel, engaged champions)

Tangible Benefits (magazine, clothing, uniforms, regalia, discounts, meetings and conventions)

Intangible benefits (Provide identity for our members, a sense of belonging, access to counselling and advice)

Our association's reputation (Past accomplishments, history, certain members)

Our association's legitimacy (Important purpose, recognition from non-members (public) of the value of our association)

Our association's strategic outlook (foresight and planning, preparedness, flexibility, adaptability)

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* 2. To which association do you belong?

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* 3. Select a point along the following "scale of increasing involvement" you feel best reflects your personal level of participation in the activities of your association. (At left, (scores of 1 to 3) you would feel you are relatively new to the association and/or you may believe you have not yet had an opportunity to participate beyond being an active member. Toward the centre, (scores of 4 to 6) you feel as though you may have participated at the "ad hoc level"; or, moving further to the right, you have participated at the "committee level" (7 to 8); and, finally, at the "governance level" (9 to 10))

Involvement

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 4. Rate the following personal benefits your association may provide you. (The term "field" refers to the area of activity in which your association specializes; the trade or profession you trained for)

	Not Applicable	Not Important	Somewhat Important	Important	Very Important	Essential
Member discounts or group purchasing activities	Member discounts or group purchasing activities Not Applicable	Member discounts or group purchasing activities Not Important	Member discounts or group purchasing activities Somewhat Important	Member discounts or group purchasing activities Important	Member discounts or group purchasing activities Very Important	Member discounts or group purchasing activities Essential
A reference directory of members/practitioners in my field	A reference directory of members/practitioners in my field Not Applicable	A reference directory of members/practitioners in my field Not Important	A reference directory of members/practitioners in my field Somewhat Important	A reference directory of members/practitioners in my field Important	A reference directory of members/practitioners in my field Very Important	A reference directory of members/practitioners in my field Essential
Opportunities to gain leadership experience	Opportunities to gain leadership experience Not Applicable	Opportunities to gain leadership experience Not Important	Opportunities to gain leadership experience Somewhat Important	Opportunities to gain leadership experience Important	Opportunities to gain leadership experience Very Important	Opportunities to gain leadership experience Essential
Access to products, programs, services and suppliers of interest to me	Access to products, programs, services and suppliers of interest to me Not Applicable	Access to products, programs, services and suppliers of interest to me Not Important	Access to products, programs, services and suppliers of interest to me Somewhat Important	Access to products, programs, services and suppliers of interest to me Important	Access to products, programs, services and suppliers of interest to me Very Important	Access to products, programs, services and suppliers of interest to me Essential
Access to career information and employment opportunities for me and my peers	Access to career information and employment opportunities for me and my peers Not Applicable	Access to career information and employment opportunities for me and my peers Not Important	Access to career information and employment opportunities for me and my peers Somewhat Important	Access to career information and employment opportunities for me and my peers Important	Access to career information and employment opportunities for me and my peers Very Important	Access to career information and employment opportunities for me and my peers Essential
Opportunities to network with other professionals in my chosen field	Opportunities to network with other professionals in my chosen field Not Applicable	Opportunities to network with other professionals in my chosen field Not Important	Opportunities to network with other professionals in my chosen field Somewhat Important	Opportunities to network with other professionals in my chosen field Important	Opportunities to network with other professionals in my chosen field Very Important	Opportunities to network with other professionals in my chosen field Essential
Professional development or educational program offerings of interest to me	Professional development or educational program offerings of interest to me Not Applicable	Professional development or educational program offerings of interest to me Not Important	Professional development or educational program offerings of interest to me Somewhat Important	Professional development or educational program offerings of interest to me Important	Professional development or educational program offerings of interest to me Very Important	Professional development or educational program offerings of interest to me Essential
Access to the most up-to-date information available in my field	Access to the most up-to-date information available in my field Not Applicable	Access to the most up-to-date information available in my field Not Important	Access to the most up-to-date information available in my field Somewhat Important	Access to the most up-to-date information available in my field Important	Access to the most up-to-date information available in my field Very Important	Access to the most up-to-date information available in my field Essential
The chance to stay connected with long-standing colleagues	The chance to stay connected with long-standing colleagues Not Applicable	The chance to stay connected with long-standing colleagues Not Important	The chance to stay connected with long-standing colleagues Somewhat Important	The chance to stay connected with long-standing colleagues Important	The chance to stay connected with long-standing colleagues Very Important	The chance to stay connected with long-standing colleagues Essential
Opportunities to share my experiences with those with similar interests	Opportunities to share my experiences with those with similar interests Not Applicable	Opportunities to share my experiences with those with similar interests Not Important	Opportunities to share my experiences with those with similar interests Somewhat Important	Opportunities to share my experiences with those with similar interests Important	Opportunities to share my experiences with those with similar interests Very Important	Opportunities to share my experiences with those with similar interests Essential
Access to important advice and counsel from my friends, peers and fellow practitioners	Access to important advice and counsel from my friends, peers and fellow practitioners Not Applicable	Access to important advice and counsel from my friends, peers and fellow practitioners Not Important	Access to important advice and counsel from my friends, peers and fellow practitioners Somewhat Important	Access to important advice and counsel from my friends, peers and fellow practitioners Important	Access to important advice and counsel from my friends, peers and fellow practitioners Very Important	Access to important advice and counsel from my friends, peers and fellow practitioners Essential

Other (please specify)

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* 5. Rate the importance of the following benefits that may accrue to others beyond you and your fellow members.

	Not Applicable	Not Important	Somewhat Important	Important	Very Important	Essential
Providing awards or recognition for excellence in my field	Providing awards or recognition for excellence in my field Not Applicable	Providing awards or recognition for excellence in my field Not Important	Providing awards or recognition for excellence in my field Somewhat Important	Providing awards or recognition for excellence in my field Important	Providing awards or recognition for excellence in my field Very Important	Providing awards or recognition for excellence in my field Essential
My association's role in defining critical competencies	My association's role in defining critical competencies Not Applicable	My association's role in defining critical competencies Not Important	My association's role in defining critical competencies Somewhat Important	My association's role in defining critical competencies Important	My association's role in defining critical competencies Very Important	My association's role in defining critical competencies Essential
Certifying those who meet critical competency standards	Certifying those who meet critical competency standards Not Applicable	Certifying those who meet critical competency standards Not Important	Certifying those who meet critical competency standards Somewhat Important	Certifying those who meet critical competency standards Important	Certifying those who meet critical competency standards Very Important	Certifying those who meet critical competency standards Essential
Attracting competent people into my field of interest	Attracting competent people into my field of interest Not Applicable	Attracting competent people into my field of interest Not Important	Attracting competent people into my field of interest Somewhat Important	Attracting competent people into my field of interest Important	Attracting competent people into my field of interest Very Important	Attracting competent people into my field of interest Essential
Supporting student education and entry into my field of interest	Supporting student education and entry into my field of interest Not Applicable	Supporting student education and entry into my field of interest Not Important	Supporting student education and entry into my field of interest Somewhat Important	Supporting student education and entry into my field of interest Important	Supporting student education and entry into my field of interest Very Important	Supporting student education and entry into my field of interest Essential
Influencing regulation and legislation that affects my field of interest	Influencing regulation and legislation that affects my field of interest Not Applicable	Influencing regulation and legislation that affects my field of interest Not Important	Influencing regulation and legislation that affects my field of interest Somewhat Important	Influencing regulation and legislation that affects my field of interest Important	Influencing regulation and legislation that affects my field of interest Very Important	Influencing regulation and legislation that affects my field of interest Essential
Promoting greater public awareness of contributions in my field of interest	Promoting greater public awareness of contributions in my field of interest Not Applicable	Promoting greater public awareness of contributions in my field of interest Not Important	Promoting greater public awareness of contributions in my field of interest Somewhat Important	Promoting greater public awareness of contributions in my field of interest Important	Promoting greater public awareness of contributions in my field of interest Very Important	Promoting greater public awareness of contributions in my field of interest Essential
Conducting research on significant issues affecting my field	Conducting research on significant issues affecting my field Not Applicable	Conducting research on significant issues affecting my field Not Important	Conducting research on significant issues affecting my field Somewhat Important	Conducting research on significant issues affecting my field Important	Conducting research on significant issues affecting my field Very Important	Conducting research on significant issues affecting my field Essential
Promoting a greater appreciation for the role and value of my field among practitioners	Promoting a greater appreciation for the role and value of my field among practitioners Not Applicable	Promoting a greater appreciation for the role and value of my field among practitioners Not Important	Promoting a greater appreciation for the role and value of my field among practitioners Somewhat Important	Promoting a greater appreciation for the role and value of my field among practitioners Important	Promoting a greater appreciation for the role and value of my field among practitioners Very Important	Promoting a greater appreciation for the role and value of my field among practitioners Essential
Maintaining a code of ethics for practice in my field	Maintaining a code of ethics for practice in my field Not Applicable	Maintaining a code of ethics for practice in my field Not Important	Maintaining a code of ethics for practice in my field Somewhat Important	Maintaining a code of ethics for practice in my field Important	Maintaining a code of ethics for practice in my field Very Important	Maintaining a code of ethics for practice in my field Essential
Gathering, analyzing, and publishing data on trends in my field	Gathering, analyzing, and publishing data on trends in my field Not Applicable	Gathering, analyzing, and publishing data on trends in my field Not Important	Gathering, analyzing, and publishing data on trends in my field Somewhat Important	Gathering, analyzing, and publishing data on trends in my field Important	Gathering, analyzing, and publishing data on trends in my field Very Important	Gathering, analyzing, and publishing data on trends in my field Essential
Providing standards and guidelines that support quality in my field	Providing standards and guidelines that support quality in my field Not Applicable	Providing standards and guidelines that support quality in my field Not Important	Providing standards and guidelines that support quality in my field Somewhat Important	Providing standards and guidelines that support quality in my field Important	Providing standards and guidelines that support quality in my field Very Important	Providing standards and guidelines that support quality in my field Essential

Other (please specify)

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* 6. How likely is it that you would recommend membership in your association to a friend or colleague? "1" = not likely; 4 = Quite likely; to 7 = Definitely

Likely

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 7. Please identity your age.

80 or higher

71-79

61-70

51-60

41-50

40 or younger

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* 8. How often does your association directly contact you personally?

Often

Monthly

Occassionally

Rarely

Never

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* 9. On joining, my association provides me with the following benefits:

Certificate of Membership

Membership (Access or Privilege) Card

On-line access credentials (username and password)

Access to the membership directory

Access to employment opportunities

Access to affinity and other discount programs

Information of interest to me

Other (please specify)