I. INTRODUCTION

What is Engage? 
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Jockey Club Engage Digital Exploration is the pathway for NGOs to learn and leverage digital tools and techniques to effectively communicate with their stakeholders.


What is the Corporate Communication Series about?
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Corporate Communication (or Strategic Communication),  covers a wide scope ranging from stakeholder relation, media, internal communications, advocacy, fundraising, spokesmanship, etc. The focus of this series will be on external communication.

In the half-day Equip session, you will:
  • Learn what Corporate Communication means in a nonprofit context and why it matters
  • Understand how communications intersect with marketing and fundraising
  • Practice developing a strategic communication plan i.e. define your organization's core message, stratify your audience, identify content assets and delivery channels 
  • Learn how to craft and deliver a compelling story, and practice the delivery techniques
About half of the NGO teams will be selected to move on to the next Build session, which is a full-day training that covers a deep dive in strategic communications, tips/skills using social media, storytelling, etc. 

At the end of the Build session, there will be three winning NGOs who receive awards for free professional video production services.  


Eligibility
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To be eligible for this program, the NGO must:
  • be a tax-exempt entity under Section 88 of the Inland Revenue Ordinance of Hong Kong
  • have significant local services in Hong Kong
Priority will be given to the NGOs who are able to form a team of 3 members and committed to both Equip and Build sessions. 


Key Dates
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Corporate Communication Series
Equip session: 5-Oct 2018 (Fri) 9am - 1:45pm
Build session: 19-Oct 2018 (Fri) 9am - 5:30pm
Implementation: For the video award winners, a kick-off meeting will be arranged two weeks after the Build session with the video production house. 

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