Cripple Creek: Tourism Stakeholder Survey

Visit Cripple Creek is working with Visit Colorado Springs, the Colorado Tourism Office, and other tourism promotion entities in the region to craft ways to better support our visitor economy.

An important element of this work will be taking into consideration the perspectives of our tourism and destination partners. We need your insights on how the visitor economy affects area businesses and what should be done to ensure our area remains a great place to live, visit, work and play.

The survey should take 10-15 minutes to complete. Your responses are anonymous.

Thank you in advance for your help.

Question Title

* 1. What type of tourism-related business are you? (select all that apply)

Retail/shopping

Attraction (ex. Museums)

Arts and Creative

Outdoor Recreation

Food/beverage

Accommodation

Transportation

Other (please specify)

Question Title

* 2. So far in 2021, have you observed visitation at your organization or business: (select one)

Stay the same as previous years (i.e., 2019 and earlier)

Decrease from previous years (i.e., 2019 and earlier)

Increase from previous years (i.e., 2019 and earlier)

Do not know

Question Title

* 3. So far in 2021, have you observed revenue: (select one)

Stay the same as previous years (i.e., 2019 and earlier)

Decrease from previous years (i.e., 2019 and earlier)

Increase from previous years (i.e., 2019 and earlier)

Do not know

Question Title

* 4. What are your primary business concerns for the next 12 months? (select up to 3).

Retaining staff

Hiring staff

Staff reliability and work ethic

Revenue shortfall

Rising costs of supplies

Housing costs for employees

Visitor satisfaction with your product or service

Visitor satisfaction with the attractions in the destination

Compliance with current COVID-19 health restrictions

Potential new COVID-19 health regulations or lockdowns

Resident sentiment and attitude towards tourism

Supply chain disruptions

Business financing /refinancing

Lack of parking

Decrease in visitors / business revenue

Adopting new technology /e-commerce

Irresponsible visitation by guests

Decreased consumer economic confidence

Lack of diversity in workforce

Reaching new markets/customers

Marketing during uncertain times/events

Other (please specify)

None of the above

Question Title

* 5. Please select the top 3 priorities below that you think should be pursued for the next 12 months. (select up to 3)

Increase demand and visitation to the destination

Encouraging responsible visitation

Enforcing COVID-19 health restrictions

Building local awareness of the value of tourism

Workforce development to meet the tourism industry’s labor needs

Developing new visitor experiences

Enhancing existing visitor experiences

Marketing and promotion to underserved markets (e.g., African American, Latinx, LGBTQA+, persons with disability, etc.)

Hosting new events

Enhancing interpretation of local culture and history

Promotion of local businesses and activities

Promoting non-peak tourism opportunities

Increase mid-week visitation to the destination

Increase shoulder/off-season visitation to the destination

Improve wayfinding in the destination

Design and publish curated experiences (attraction passes, brewery passports, etc)

Attract higher spending visitors

Attract more respectful/responsible visitors

Other (please specify)

None of the above

Question Title

* 6. Please select the top 3 behaviors on public lands that you think should be addressed as priorities for the next 12 months. (select up to 3)

Trailhead parking congestion

Trash not properly disposed of on trails/campsites

Human waste being left on trails and in campsites

People not staying on trails/roads

Illegal camping

Compliance with fire bans

Avoidable search and rescue calls

Conflicts between different recreational user groups

New user education on responsible recreation

Complications with dogs/pets on trails

Noise/congestion in the backcountry

Noise/congestion from OHVs (off-highway vehicles)

I do not think any behaviors on public lands should be addressed

Other (please specify)

The next five questions ask that your state your level of agreement with a number of statements. Please use the following 1-5 scale: (1) Strongly disagree; (2) Disagree; (3) Neither agree nor disagree; (4) Agree; (5) Strongly agree).

Question Title

* 7. Please note your level of agreement with the following statements regarding your outlook for our industry:

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
I have a strong business outlook for the next 12 months	I have a strong business outlook for the next 12 months Strongly disagree	I have a strong business outlook for the next 12 months Disagree	I have a strong business outlook for the next 12 months Neither agree nor disagree	I have a strong business outlook for the next 12 months Agree	I have a strong business outlook for the next 12 months Strongly agree
I have enough staff to serve my guests/customers properly	I have enough staff to serve my guests/customers properly Strongly disagree	I have enough staff to serve my guests/customers properly Disagree	I have enough staff to serve my guests/customers properly Neither agree nor disagree	I have enough staff to serve my guests/customers properly Agree	I have enough staff to serve my guests/customers properly Strongly agree
I have the right tools and resources to train my workforce	I have the right tools and resources to train my workforce Strongly disagree	I have the right tools and resources to train my workforce Disagree	I have the right tools and resources to train my workforce Neither agree nor disagree	I have the right tools and resources to train my workforce Agree	I have the right tools and resources to train my workforce Strongly agree
I would like to see new visitor experiences become available in our region	I would like to see new visitor experiences become available in our region Strongly disagree	I would like to see new visitor experiences become available in our region Disagree	I would like to see new visitor experiences become available in our region Neither agree nor disagree	I would like to see new visitor experiences become available in our region Agree	I would like to see new visitor experiences become available in our region Strongly agree

Question Title

* 8. Please note your level of agreement with the following statements regarding visitor flow and visitor profiles:

	Strongly disagree	Disagree	Neither agree or disagree	Agree	Strongly agree
I would like to see more visitors come to Cripple Creek in the winter	I would like to see more visitors come to Cripple Creek in the winter Strongly disagree	I would like to see more visitors come to Cripple Creek in the winter Disagree	I would like to see more visitors come to Cripple Creek in the winter Neither agree or disagree	I would like to see more visitors come to Cripple Creek in the winter Agree	I would like to see more visitors come to Cripple Creek in the winter Strongly agree
I would like to see more visitors come to Cripple Creek in the spring	I would like to see more visitors come to Cripple Creek in the spring Strongly disagree	I would like to see more visitors come to Cripple Creek in the spring Disagree	I would like to see more visitors come to Cripple Creek in the spring Neither agree or disagree	I would like to see more visitors come to Cripple Creek in the spring Agree	I would like to see more visitors come to Cripple Creek in the spring Strongly agree
I would like to see more visitors come to Cripple Creek in the summer	I would like to see more visitors come to Cripple Creek in the summer Strongly disagree	I would like to see more visitors come to Cripple Creek in the summer Disagree	I would like to see more visitors come to Cripple Creek in the summer Neither agree or disagree	I would like to see more visitors come to Cripple Creek in the summer Agree	I would like to see more visitors come to Cripple Creek in the summer Strongly agree
I would like to see more visitors come to Cripple Creek in the fall	I would like to see more visitors come to Cripple Creek in the fall Strongly disagree	I would like to see more visitors come to Cripple Creek in the fall Disagree	I would like to see more visitors come to Cripple Creek in the fall Neither agree or disagree	I would like to see more visitors come to Cripple Creek in the fall Agree	I would like to see more visitors come to Cripple Creek in the fall Strongly agree
I would like to see a more diverse group of visitors in Cripple Creek and the larger Colorado Springs/Pikes Peak region	I would like to see a more diverse group of visitors in Cripple Creek and the larger Colorado Springs/Pikes Peak region Strongly disagree	I would like to see a more diverse group of visitors in Cripple Creek and the larger Colorado Springs/Pikes Peak region Disagree	I would like to see a more diverse group of visitors in Cripple Creek and the larger Colorado Springs/Pikes Peak region Neither agree or disagree	I would like to see a more diverse group of visitors in Cripple Creek and the larger Colorado Springs/Pikes Peak region Agree	I would like to see a more diverse group of visitors in Cripple Creek and the larger Colorado Springs/Pikes Peak region Strongly agree

Question Title

* 9. Please note your level of agreement with the following statements regarding visitor programming:

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
I would like to see more events hosted in Cripple Creek	I would like to see more events hosted in Cripple Creek Strongly disagree	I would like to see more events hosted in Cripple Creek Disagree	I would like to see more events hosted in Cripple Creek Neither agree nor disagree	I would like to see more events hosted in Cripple Creek Agree	I would like to see more events hosted in Cripple Creek Strongly agree
I would like to see a more activities targeted for underserved visitor markets (e.g., African American, Latinx, LGBTQA+, persons with disability, etc.) in Cripple Creek	I would like to see a more activities targeted for underserved visitor markets (e.g., African American, Latinx, LGBTQA+, persons with disability, etc.) in Cripple Creek Strongly disagree	I would like to see a more activities targeted for underserved visitor markets (e.g., African American, Latinx, LGBTQA+, persons with disability, etc.) in Cripple Creek Disagree	I would like to see a more activities targeted for underserved visitor markets (e.g., African American, Latinx, LGBTQA+, persons with disability, etc.) in Cripple Creek Neither agree nor disagree	I would like to see a more activities targeted for underserved visitor markets (e.g., African American, Latinx, LGBTQA+, persons with disability, etc.) in Cripple Creek Agree	I would like to see a more activities targeted for underserved visitor markets (e.g., African American, Latinx, LGBTQA+, persons with disability, etc.) in Cripple Creek Strongly agree
I enjoy being an ambassador for other tourism attractions, products and activities in Cripple Creek	I enjoy being an ambassador for other tourism attractions, products and activities in Cripple Creek Strongly disagree	I enjoy being an ambassador for other tourism attractions, products and activities in Cripple Creek Disagree	I enjoy being an ambassador for other tourism attractions, products and activities in Cripple Creek Neither agree nor disagree	I enjoy being an ambassador for other tourism attractions, products and activities in Cripple Creek Agree	I enjoy being an ambassador for other tourism attractions, products and activities in Cripple Creek Strongly agree

Question Title

* 10. Please note your level of agreement with the following statements regarding the impact of visitors:

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
Tourism from in-state visitors is critical to the success of my organization/business	Tourism from in-state visitors is critical to the success of my organization/business Strongly disagree	Tourism from in-state visitors is critical to the success of my organization/business Disagree	Tourism from in-state visitors is critical to the success of my organization/business Neither agree nor disagree	Tourism from in-state visitors is critical to the success of my organization/business Agree	Tourism from in-state visitors is critical to the success of my organization/business Strongly agree
Tourism from out-of-state visitors is critical to the success of my organization/business	Tourism from out-of-state visitors is critical to the success of my organization/business Strongly disagree	Tourism from out-of-state visitors is critical to the success of my organization/business Disagree	Tourism from out-of-state visitors is critical to the success of my organization/business Neither agree nor disagree	Tourism from out-of-state visitors is critical to the success of my organization/business Agree	Tourism from out-of-state visitors is critical to the success of my organization/business Strongly agree
Tourism from international visitors is critical to the success of my organization	Tourism from international visitors is critical to the success of my organization Strongly disagree	Tourism from international visitors is critical to the success of my organization Disagree	Tourism from international visitors is critical to the success of my organization Neither agree nor disagree	Tourism from international visitors is critical to the success of my organization Agree	Tourism from international visitors is critical to the success of my organization Strongly agree
My local government is doing a good job managing the pace of tourism development	My local government is doing a good job managing the pace of tourism development Strongly disagree	My local government is doing a good job managing the pace of tourism development Disagree	My local government is doing a good job managing the pace of tourism development Neither agree nor disagree	My local government is doing a good job managing the pace of tourism development Agree	My local government is doing a good job managing the pace of tourism development Strongly agree
Visit Cripple Creek is doing a good job at promoting tourism to Cripple Creek	Visit Cripple Creek is doing a good job at promoting tourism to Cripple Creek Strongly disagree	Visit Cripple Creek is doing a good job at promoting tourism to Cripple Creek Disagree	Visit Cripple Creek is doing a good job at promoting tourism to Cripple Creek Neither agree nor disagree	Visit Cripple Creek is doing a good job at promoting tourism to Cripple Creek Agree	Visit Cripple Creek is doing a good job at promoting tourism to Cripple Creek Strongly agree
Without the tax revenues we get from tourism, I would have to pay higher state and local taxes for government programs and services	Without the tax revenues we get from tourism, I would have to pay higher state and local taxes for government programs and services Strongly disagree	Without the tax revenues we get from tourism, I would have to pay higher state and local taxes for government programs and services Disagree	Without the tax revenues we get from tourism, I would have to pay higher state and local taxes for government programs and services Neither agree nor disagree	Without the tax revenues we get from tourism, I would have to pay higher state and local taxes for government programs and services Agree	Without the tax revenues we get from tourism, I would have to pay higher state and local taxes for government programs and services Strongly agree

Question Title

* 11. Please note your level of agreement with the following statements regarding diversity in Cripple Creek and the larger Colorado Springs/Pikes Peak Region:

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
Destination partners (including Visit Cripple Creek) take active measures to attract diverse visitor segments.	Destination partners (including Visit Cripple Creek) take active measures to attract diverse visitor segments. Strongly disagree	Destination partners (including Visit Cripple Creek) take active measures to attract diverse visitor segments. Disagree	Destination partners (including Visit Cripple Creek) take active measures to attract diverse visitor segments. Neither agree nor disagree	Destination partners (including Visit Cripple Creek) take active measures to attract diverse visitor segments. Agree	Destination partners (including Visit Cripple Creek) take active measures to attract diverse visitor segments. Strongly agree
Guests will see diversity when they visit our destination.	Guests will see diversity when they visit our destination. Strongly disagree	Guests will see diversity when they visit our destination. Disagree	Guests will see diversity when they visit our destination. Neither agree nor disagree	Guests will see diversity when they visit our destination. Agree	Guests will see diversity when they visit our destination. Strongly agree
Destination partners demonstrate a commitment to meeting the needs of diverse visitor groups.	Destination partners demonstrate a commitment to meeting the needs of diverse visitor groups. Strongly disagree	Destination partners demonstrate a commitment to meeting the needs of diverse visitor groups. Disagree	Destination partners demonstrate a commitment to meeting the needs of diverse visitor groups. Neither agree nor disagree	Destination partners demonstrate a commitment to meeting the needs of diverse visitor groups. Agree	Destination partners demonstrate a commitment to meeting the needs of diverse visitor groups. Strongly agree
Visitors from all culture and backgrounds are respected and valued in our destination.	Visitors from all culture and backgrounds are respected and valued in our destination. Strongly disagree	Visitors from all culture and backgrounds are respected and valued in our destination. Disagree	Visitors from all culture and backgrounds are respected and valued in our destination. Neither agree nor disagree	Visitors from all culture and backgrounds are respected and valued in our destination. Agree	Visitors from all culture and backgrounds are respected and valued in our destination. Strongly agree
Encouraging visitation from a more diverse group of audiences should be a priority for our region.	Encouraging visitation from a more diverse group of audiences should be a priority for our region. Strongly disagree	Encouraging visitation from a more diverse group of audiences should be a priority for our region. Disagree	Encouraging visitation from a more diverse group of audiences should be a priority for our region. Neither agree nor disagree	Encouraging visitation from a more diverse group of audiences should be a priority for our region. Agree	Encouraging visitation from a more diverse group of audiences should be a priority for our region. Strongly agree