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* 1. MARKET & CUSTOMER FOCUS
Growth happens when companies keep in constant touch with those who keep them in business. Everyone in the company understands key markets and is keenly aware of customer values and needs.

  Does not Exist Clear Need to Improve Passable Area of Strength Area of Excellence
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* 2. MISSION, VISION & VALUES
Companies that consistently achieve share a commitment to a clear, customer-driven statement of purpose (Mission); a promising, very specific picture of the corporate future (Vision); and agreement on the behavior that will get them there (Values).

  Does not Exist Clear Need to Improve Passable Area of Strength Area of Excellence
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* 3. STRATEGIES AND ANNUAL ACTION PLANS
The ideal strategy functions like a latter-day treasure map; a series of steps, clearly defined and articulated, that will result in a company achieving every aspect of its vision.

  Does not Exist Clear Need to Improve Passable Area of Strength Area of Excellence
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* 4. STRUCTURE & PROCESSES
Process and structure must evolve to support the company’s growth. A planning “Operating System” should exist to ensure the creation, evolution, tracking, and communication of the strategic plan. The organizational structure should support the strategy and growth plans.

  Does not Exist Clear Need to Improve Passable Area of Strength Area of Excellence
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* 5. CULTURE
An outstanding corporate culture catalyzes enterprise-wide commitment, high performance and the wherewithal for continued growth. Corporate values must be well defined and used as operating principles for achieving the Mission and Vision. A powerful corporate culture creates a huge competitive advantage.

  Does not Exist Clear Need to Improve Passable Area of Strength Area of Excellence
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* 6. APPROPRIATE CAPITALIZATION
Growth companies require appropriate funding or operating capital to support their growth plans – balanced with rigorous resource management and budgeting.

  Does not Exist Clear Need to Improve Passable Area of Strength Area of Excellence
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* 7. SCALABLE, CAPABLE, ALIGNED CEO & EXECUTIVE MANAGEMENT TEAM
The CEO and top team are the critical creators and drivers of a successful growth company. They must be open to learning and evolving in their roles as their company grows.

  Does not Exist Clear Need to Improve Passable Area of Strength Area of Excellence
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* 8. BOARD OF DIRECTORS ALIGNED WITH CORPORATE DIRECTION AND FUNDING NEEDS
Individual Board members must understand and fully support the company’s strategy and funding requirements.

  Does not Exist Clear Need to Improve Passable Area of Strength Area of Excellence
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* 9. Reflecting on the scores in this Evaluator, what one change would most improve the company’s growth potential?

Please share the following information to help us correlate responses.

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* 10. What Is Your Role at the Company?

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* 11. What Is the Company's Size/Growth Stage?

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* 12. How Is the Company Capitalized?

Please print this survey for your records and use it to help pinpoint areas to improve the Company's Growth Potential.

To see an anonymous summary of all survey participant responses so far please click on "done"
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