Thank you in advance for taking the time to complete our 2020 education marketing trends survey!

All respondents will receive early access to the results - simply enter your email on the final page.

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1. Which of the following best matches your title?

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2. For which of the following sectors does your company provide products/services? (Please check all that apply.)

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3. Rank the following marketing goals for 2020 in order of their importance to your marketing plan. Please rank each goal on a scale of 1-5 with 1 having the least impact and 5 having the most impact. Each rank is independent of the others.

  1 (Low) 2 3 4 5 (High)
Generating Leads
Increasing Sales
Increasing Awareness
Nurturing Leads
Building Thought Leadership
Engaging Customers
Retaining Current Customers

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4. Compared to your 2019 marketing plan, how important will the following tactics be in your 2020 marketing plan?

  Less important than last year The same as last year More important than last year
Media Relations
News Releases
Email Automation
Awards / Thought Leadership
Influencer Marketing
Social Media (Organic and/or Paid)
Speaking Engagements
Events/Conferences
Content Creation

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5. How do the following education industry sources influence your marketing efforts. (Please rank 1-5 with 1 having the least impact and 5 having the most impact.)

  1 (Low) 2 3 4 5 (High)
Associations (SIIA, CoSN)
Consultants & Agencies
Conferences (ISTE)
Publications (Magazines, newsletters)
Teachers & Schools

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6. What is your biggest marketing challenge for 2020?

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