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2020 Education Marketing Trends Survey
Thank you in advance for taking the time to complete our 2020 education marketing trends survey!
All respondents will receive early access to the results - simply enter your email on the final page.
1.
Which of the following best matches your title?
Business Owner
CEO / CMO
VP of Marketing
Director of Marketing
Marketing Manager / Digital Marketing Manager / Marketing Services Manager (etc.)
Marketing Coordinator / Marketing Specialist
Other (please specify)
2.
For which of the following sectors does your company provide products/services? (Please check all that apply.)
Early Childhood Education
PreK-12
Higher Education
CTE/Workforce Development
Special Needs
Other Education / Non-Education (please specify)
3.
Rank the following marketing goals for 2020 in order of their importance to your marketing plan. Please rank each goal on a scale of 1-5 with 1 having the least impact and 5 having the most impact. Each rank is independent of the others.
1 (Low)
2
3
4
5 (High)
Building Thought Leadership
1 (Low)
2
3
4
5 (High)
Increasing Awareness
1 (Low)
2
3
4
5 (High)
Generating Leads
1 (Low)
2
3
4
5 (High)
Nurturing Leads
1 (Low)
2
3
4
5 (High)
Engaging Customers
1 (Low)
2
3
4
5 (High)
Increasing Sales
1 (Low)
2
3
4
5 (High)
Retaining Current Customers
1 (Low)
2
3
4
5 (High)
Other (please specify both goal and 1-5 rank)
4.
Compared to your 2019 marketing plan, how important will the following tactics be in your 2020 marketing plan?
Less important than last year
The same as last year
More important than last year
Media Relations
Less important than last year
The same as last year
More important than last year
News Releases
Less important than last year
The same as last year
More important than last year
Email Automation
Less important than last year
The same as last year
More important than last year
Awards / Thought Leadership
Less important than last year
The same as last year
More important than last year
Influencer Marketing
Less important than last year
The same as last year
More important than last year
Social Media (Organic and/or Paid)
Less important than last year
The same as last year
More important than last year
Speaking Engagements
Less important than last year
The same as last year
More important than last year
Events/Conferences
Less important than last year
The same as last year
More important than last year
Content Creation
Less important than last year
The same as last year
More important than last year
5.
How do the following education industry sources influence your marketing efforts. (Please rank 1-5 with 1 having the least impact and 5 having the most impact.)
1 (Low)
2
3
4
5 (High)
Consultants & Agencies
1 (Low)
2
3
4
5 (High)
Associations (SIIA, CoSN)
1 (Low)
2
3
4
5 (High)
Conferences (ISTE)
1 (Low)
2
3
4
5 (High)
Publications (Magazines, newsletters)
1 (Low)
2
3
4
5 (High)
Teachers & Schools
1 (Low)
2
3
4
5 (High)
Other (please specify both goal and 1-5 rank)
6.
What is your biggest marketing challenge for 2020?
Current Progress,
0 of 24 answered
