Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. 2020 Education Marketing Trends Survey Thank you in advance for taking the time to complete our 2020 education marketing trends survey! All respondents will receive early access to the results - simply enter your email on the final page. OK Question Title 1. Which of the following best matches your title? Business Owner CEO / CMO VP of Marketing Director of Marketing Marketing Manager / Digital Marketing Manager / Marketing Services Manager (etc.) Marketing Coordinator / Marketing Specialist Other (please specify) OK Question Title 2. For which of the following sectors does your company provide products/services? (Please check all that apply.) Early Childhood Education PreK-12 Higher Education CTE/Workforce Development Special Needs Other Education / Non-Education (please specify) OK Question Title 3. Rank the following marketing goals for 2020 in order of their importance to your marketing plan. Please rank each goal on a scale of 1-5 with 1 having the least impact and 5 having the most impact. Each rank is independent of the others. 1 (Low) 2 3 4 5 (High) Engaging Customers Engaging Customers 1 (Low) Engaging Customers 2 Engaging Customers 3 Engaging Customers 4 Engaging Customers 5 (High) Increasing Sales Increasing Sales 1 (Low) Increasing Sales 2 Increasing Sales 3 Increasing Sales 4 Increasing Sales 5 (High) Nurturing Leads Nurturing Leads 1 (Low) Nurturing Leads 2 Nurturing Leads 3 Nurturing Leads 4 Nurturing Leads 5 (High) Building Thought Leadership Building Thought Leadership 1 (Low) Building Thought Leadership 2 Building Thought Leadership 3 Building Thought Leadership 4 Building Thought Leadership 5 (High) Generating Leads Generating Leads 1 (Low) Generating Leads 2 Generating Leads 3 Generating Leads 4 Generating Leads 5 (High) Increasing Awareness Increasing Awareness 1 (Low) Increasing Awareness 2 Increasing Awareness 3 Increasing Awareness 4 Increasing Awareness 5 (High) Retaining Current Customers Retaining Current Customers 1 (Low) Retaining Current Customers 2 Retaining Current Customers 3 Retaining Current Customers 4 Retaining Current Customers 5 (High) Other (please specify both goal and 1-5 rank) OK Question Title 4. Compared to your 2019 marketing plan, how important will the following tactics be in your 2020 marketing plan? Less important than last year The same as last year More important than last year Media Relations Media Relations Less important than last year Media Relations The same as last year Media Relations More important than last year News Releases News Releases Less important than last year News Releases The same as last year News Releases More important than last year Email Automation Email Automation Less important than last year Email Automation The same as last year Email Automation More important than last year Awards / Thought Leadership Awards / Thought Leadership Less important than last year Awards / Thought Leadership The same as last year Awards / Thought Leadership More important than last year Influencer Marketing Influencer Marketing Less important than last year Influencer Marketing The same as last year Influencer Marketing More important than last year Social Media (Organic and/or Paid) Social Media (Organic and/or Paid) Less important than last year Social Media (Organic and/or Paid) The same as last year Social Media (Organic and/or Paid) More important than last year Speaking Engagements Speaking Engagements Less important than last year Speaking Engagements The same as last year Speaking Engagements More important than last year Events/Conferences Events/Conferences Less important than last year Events/Conferences The same as last year Events/Conferences More important than last year Content Creation Content Creation Less important than last year Content Creation The same as last year Content Creation More important than last year OK Question Title 5. How do the following education industry sources influence your marketing efforts. (Please rank 1-5 with 1 having the least impact and 5 having the most impact.) 1 (Low) 2 3 4 5 (High) Associations (SIIA, CoSN) Associations (SIIA, CoSN) 1 (Low) Associations (SIIA, CoSN) 2 Associations (SIIA, CoSN) 3 Associations (SIIA, CoSN) 4 Associations (SIIA, CoSN) 5 (High) Conferences (ISTE) Conferences (ISTE) 1 (Low) Conferences (ISTE) 2 Conferences (ISTE) 3 Conferences (ISTE) 4 Conferences (ISTE) 5 (High) Consultants & Agencies Consultants & Agencies 1 (Low) Consultants & Agencies 2 Consultants & Agencies 3 Consultants & Agencies 4 Consultants & Agencies 5 (High) Publications (Magazines, newsletters) Publications (Magazines, newsletters) 1 (Low) Publications (Magazines, newsletters) 2 Publications (Magazines, newsletters) 3 Publications (Magazines, newsletters) 4 Publications (Magazines, newsletters) 5 (High) Teachers & Schools Teachers & Schools 1 (Low) Teachers & Schools 2 Teachers & Schools 3 Teachers & Schools 4 Teachers & Schools 5 (High) Other (please specify both goal and 1-5 rank) OK Question Title 6. What is your biggest marketing challenge for 2020? OK NEXT
