Mentor Registration

CAMA Mentorship Program Mentor Information

The Canadian Agri-Marketing Mentorship Program connects students, new and existing CAMA members with established agriculture and food marketing professionals in a supportive and engaging national community. Mentees will have the option to explore their career goals, network with industry leaders across Canada and develop new skills with the guidance of their mentor. The mentoring relationship also enables mentors to promote their disciplines, support future industry members and share their passion for agriculture and food marketing with a larger network.

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* 1. Name

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* 2. Contact Information

Company

Title

Address

Address 2

City/Town

Province

Postal Code

Email Address

Preferred Phone Number

Your responses to the following questions will be used to help match mentors and mentees for the length of the program. They will also be used to develop an ACTION PLAN for the relationship.

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* 3. Provide a short biography (350 words or less)

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* 4. What areas are your strengths/specialties/area of expertise? (Select all that apply.)

Collaboration - Ability to develop and maintain strong working relationships

Collaboration - Align teams on product concepts, marketing direction and product campaigns

Collaboration - Collaborate to support strategic planning efforts, including the development of annual plans, product launch plans and integrated campaigns

Collaboration - Lead new business development efforts as well as spotting opportunities for growth in a collaborative, cross-functional team environment

Collaboration - Negotiation, project management

Collaboration - Relationship builder and team player

Communications - Development of internal and external communications

Communications - Excellent writing, communication, and presentation skills

Communications - Talent in presenting information concisely and accurately, with keen attention to detail

Creative - Content Creation

Creative - Content management

Creative - Creation of websites, literature, paid advertising, and blog content.

Creative - Database management, development of email content and distribution

Creative - Develop print, social, and digital media plans

Critical Thinking - Analyze and interpret performance data to ensure proper product positioning

Critical Thinking - Analyze brand tracking, market trends, consumer need, and the competitive landscape

Education - Bachelor or equivalent in finance, business administration or commerce

Education - Bachelor or equivalent in marketing, public relations, journalism, communications, business, or related field

Event Management

Industry - Strong understanding of agriculture, plant nutrition and crop protection marketing

Industry - Industry involvement and experience within the food system

Experience in agency or corporate marketing setting

Leadership - Manage direct reports, leading and managing multiple accounts and client teams, providing guidance and direction, and ability to both develop strategies and implement tactics

Leadership - Strong communicator and mentor

Leadership - Proven leader committed to helping others succeed

Networking - Establishing contacts, build relationships

Public Relations - Managing media relations

Public Relations - Coordinating and delivering superior quality materials for all communications projects and activities

Social Media - Manage social media reporting efforts for channels and campaigns, ensuring accurate data and actionable insights are delivered to continually optimize performance

Social Media - Managing integrated media campaigns and building digital engagement tools

Social Media - Stay up to date on social media trends and platform developments and share findings with the marketing team

Strategic Thinking - Marketing strategy and execution

Strategic Thinking - Strategic planning and product management

Strategic Thinking - Strong creative vision with an understanding of business objective

Strategic Thinking - Monitor competitive products positioning and marketing activities

Strategic Thinking - Problem-solving, time management, and organizational skills and attention to detail

Technical - Adobe Creative Suite

Technical - eCommerce & marketing automation platforms

Technical - Email use and collection, text platforms

Technical - HubSpot utilization

Technical - Social media targeting

Technical - Office 365 products

Technical - Social Studio

Technical - Sprout Social

Technical - Mail Chimp

Technical - A variety of software programs relating to design and art execution

Technical - Understanding of different digital, CRM and marketing automation platforms

Technical - Web design and how content management systems work

Other - Committed to lifelong learning and challenging the status quo, with innovation being a core driver

Other - Work / Life balance

Mentor Registration

CAMA Mentorship Program Mentor Information

Question Title

* 1. Name

Question Title

* 2. Contact Information

Question Title

* 3. Provide a short biography (350 words or less)

Question Title

* 4. What areas are your strengths/specialties/area of expertise? (Select all that apply.)

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* 5. What could you provide to a mentee?

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* 6. What role do you expect your mentee to play?

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* 7. How much time are you able to commit to your mentee and helping to achieve their mentorship goals?

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* 8. Interests & Hobbies

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* 9. Other information you'd like to share