CALF News Readership Survey We're running a survey and would love your input. This survey should take you about 5-8 minutes to complete. As a thank you for taking this survey, you will have the option to be entered into a drawing for a free YETI cooler.Please let us know what you think of CALF News. Thanks for participating! OK Question Title * 1. How do you generally acquire information about the beef industry? (Choose all that apply.) Magazine Emails Websites Facebook Twitter Local or national media Ag radio Seminars, conferences or industry events Extension service Other OK Question Title * 2. How often do you typically read CALF News? I read every issue. I read most issues - but skip reading one every now and then. I read occasional issues. Unfortunately, I never read an issue. OK Question Title * 3. How much of each magazine do you read? I read all of it! Cover to cover. I read most of it. I read some of it. I don't ready hardly any of it. But the pictures are pretty. OK Question Title * 4. How long do you typically keep an issue of the magazine? I keep CALF issues for more than one month. I keep CALF issues for up to one month. I keep CALF issues only for about a week or less. OK Question Title * 5. How much total time do you typically spend with an issue of CALF News? 60 minutes or more 30 to 59 minutes 10 to 29 minutes 1 to 9 minutes I really don't read CALF News. OK Question Title * 6. Typically, how many people read your copy of CALF News besides you? More than 10 people 7-10 other people 4-6 other people 1-3 people No one else reads my copy. I'm the only one who reads it. OK Question Title * 7. How long have you been reading CALF News? More than 5 years. 3-5 years 1-2 years Less than a year OK Question Title * 8. Do you prefer to read CALF News... In print Online (including mobile devices) Both OK Question Title * 9. If there were additional content from CALF News available only online, how likely are you to go to the website and read it? Very likely Moderately likely Somewhat likely Not at all likely OK Question Title * 10. Please indicate your agreement with this statement: "CALF News strengthens my knowledge of the beef industry." Strongly agree Agree Disagree Strongly disagree No opinion OK Question Title * 11. What actions have you taken as a result of CALF News? (check all that apply) Contacted a producer, faculty member or industry professional. Discussed or forwarded an article or issue. Saved an article or issue. Contacted an advertiser. Written a letter or email to the editor. Recommended CALF News to a producer, co-worker, etc. No action taken. Other (please specify) OK Question Title * 12. To what degree do you consider CALF News to be a credible source of information about the beef industry? (check one) Consistently portrays the institution accurately and objectively. Contains some "spin" but is generally accurate and objective. Usually portrays the beef industry only in a positive light. Is not a good source of objective information. No opinion. OK Question Title * 13. How often do you look to CALF News as a source for information on your buying decisions for your operation? Frequently Somewhat regularly Rarely Never OK Question Title * 14. These are the sections that appear regularly in CALF News. Please indicate how often you read or look at them (1= every issue; 4=never). Every issue Most issues Some issues Never Gypsy Wagon Gypsy Wagon Every issue Gypsy Wagon Most issues Gypsy Wagon Some issues Gypsy Wagon Never Chuteside Manner Chuteside Manner Every issue Chuteside Manner Most issues Chuteside Manner Some issues Chuteside Manner Never Recollections Recollections Every issue Recollections Most issues Recollections Some issues Recollections Never Where's the Really Exceptional Beef? Where's the Really Exceptional Beef? Every issue Where's the Really Exceptional Beef? Most issues Where's the Really Exceptional Beef? Some issues Where's the Really Exceptional Beef? Never Baxter Black Baxter Black Every issue Baxter Black Most issues Baxter Black Some issues Baxter Black Never OK Question Title * 15. The number of topics that CALF News can focus on is almost unlimited. Please rate your interest in knowing about the following subjects (1=very interested; 5=no opinion): Very interested Mostly interested Somewhat interested Not interested No opinion Profile stories Profile stories Very interested Profile stories Mostly interested Profile stories Somewhat interested Profile stories Not interested Profile stories No opinion Beef-related research Beef-related research Very interested Beef-related research Mostly interested Beef-related research Somewhat interested Beef-related research Not interested Beef-related research No opinion Production practices recommendations Production practices recommendations Very interested Production practices recommendations Mostly interested Production practices recommendations Somewhat interested Production practices recommendations Not interested Production practices recommendations No opinion Product stories Product stories Very interested Product stories Mostly interested Product stories Somewhat interested Product stories Not interested Product stories No opinion Industry event coverage Industry event coverage Very interested Industry event coverage Mostly interested Industry event coverage Somewhat interested Industry event coverage Not interested Industry event coverage No opinion Agricultural policy Agricultural policy Very interested Agricultural policy Mostly interested Agricultural policy Somewhat interested Agricultural policy Not interested Agricultural policy No opinion Issues facing the beef industry/producers Issues facing the beef industry/producers Very interested Issues facing the beef industry/producers Mostly interested Issues facing the beef industry/producers Somewhat interested Issues facing the beef industry/producers Not interested Issues facing the beef industry/producers No opinion Environmental issues Environmental issues Very interested Environmental issues Mostly interested Environmental issues Somewhat interested Environmental issues Not interested Environmental issues No opinion Markets Markets Very interested Markets Mostly interested Markets Somewhat interested Markets Not interested Markets No opinion International issues International issues Very interested International issues Mostly interested International issues Somewhat interested International issues Not interested International issues No opinion Other (please specify) OK Question Title * 16. Please rate the quality of CALF News on the following (1=excellent; 5=very poor): Excellent Very good Good Poor Very poor Content Content Excellent Content Very good Content Good Content Poor Content Very poor Cover Cover Excellent Cover Very good Cover Good Cover Poor Cover Very poor Ease of reading Ease of reading Excellent Ease of reading Very good Ease of reading Good Ease of reading Poor Ease of reading Very poor Layout and design Layout and design Excellent Layout and design Very good Layout and design Good Layout and design Poor Layout and design Very poor Photography Photography Excellent Photography Very good Photography Good Photography Poor Photography Very poor Writing Writing Excellent Writing Very good Writing Good Writing Poor Writing Very poor OK Question Title * 17. Please suggest any new topics that you wish CALF News would cover. OK Question Title * 18. What is it that you most like about CALF News? OK Question Title * 19. What is it that you like least about CALF News? OK NEXT