Help CalFlowers shape its future and advance the Floral Industry!  

We value your feedback!
CalFlowers (the California Association of Floral Growers & Shippers) has embarked upon a strategic planning journey and is interested in gathering input to the critical process from its members, allies and others interested in advancing the floral industry. The CalFlowers Board Leadership encourages you to answer the questions below. Your responses will be delivered to its planning consultants, AMMR (Association Management & Marketing Resources).

Your anonymous responses will be collected, distinguished by theme and provided to CalFlowers Strategic Planning Group in an aggregate format to inform its planning work.  Again, the confidentiality of respondents will be preserved. Please reply by July 27, 2018.

Please remember to click 'Done' at the bottom of the survey for your responses to be sent to the secure database. If you do not click "Done' none of your responses will be captured.

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* 1. What are the one or two key trends that you see most affecting the Floral Industry or any of its sub-components over the next 3-5 years?

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* 2. What are the one or two key issues that CalFlowers MUST address to assist members’ success in:
·         Generating sales;
·         Promoting consumer interest;
·         Achieving operational efficiencies; and
·         Keeping pace in the evolving floral industry?

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* 3. Do you have any comments or suggestions regarding how CalFlowers can play a greater leadership role in the future directions of the Floral Industry nationally?   

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* 4. Are you from a CalFlowers member company?

Thank you for helping CalFlowers plan its future. Please click Done.