This study is designed to test the potential to raise funds for a comprehensive campaign for the Children's Advocacy Alliance to potentially build a new facility for general offices and counseling services.

* 1. What has been your association with CAA? Check all that apply.

* 2. How long have you had this association?

* 3. Please evaluate your overall CAA experience.

* 4. Please identify CAA’s two (2) greatest strengths.

* 5. Please identify CAA’s two (2) greatest weaknesses.

* 6. Please identify CAA’s two (2) greatest challenges (threats).

* 7. Please identify CAA’s two (2) greatest opportunities.

* 8. Please assess CAA’s image and reputation in central Arkansas.

* 9. How informed are you about CAA’s mission?

* 10. What word or phrase best characterizes CAA’s mission in central Arkansas?

* 11. Is CAA an institution to which you would recommend prospective donors?

* 12. Is CAA an institution you would recommend to your peers?

* 13. What is your preferred source of information/communication?

* 14. What suggestions would you make to Executive Director, Tess Fletcher, and the CAA leadership to improve its information/communication process with its constituencies?

* 15. Are Tess Fletcher and her administrative team charting the right direction for CAA?

* 16. Is the CAA Board providing the leadership necessary to achieve the proposed campaign and lead it to higher levels of community impact?

* 17. CAA is considering a $2,000,000 comprehensive campaign to build an entirely new facility. What is the greatest amount you believe CAA can raise over three (3) to five (5) years?

* 18. On a scale of (1) to (5), (5 being Very Achievable and 1 being Very Unachievable), please rank the potential for meeting the campaign dollar potential you have indicated above, paid over a three (3) year period. Please select one.

* 19. What is the single largest gift that you think can be successfully solicited for the CAA campaign?

* 20. In your opinion, how receptive will prospective donors be to the proposed campaign as outlined in the Case Summary?

* 21. After reading the Case Summary, how does the proposed CAA comprehensive campaign relate to your personal interests?

* 22. How would you rate CAA’s overall fundraising strength?

* 23. Suggest one (1) action to enhance CAA’s visibility and fundraising capacity.

* 24. Suggest one (1) action CAA should undertake to inform the community of the need for a new, free-standing facility:

* 25. Above and beyond the current support you may already give to CAA would you consider making a gift or pledge to the proposed campaign?

* 26. If you answered yes to the above question what would be your estimated range of financial support for the proposed campaign? (Hueston Consulting Group will keep your response confidential.)

* 27. Which pledge period would you most prefer?

* 28. Please share the name and contact information for an individual, company or foundation that CAA should consider a prospect for a lead or major gift. (Your recommendations will be kept confidential.)

* 29. Who would be the best chairperson(s) for the proposed campaign?

* 30. If asked, would you serve as a volunteer for the proposed campaign?

* 31. In order to raise $2 million, it is estimated that 8-12 lead gifts totaling $1.5 million (70%-80% of goal) paid over the pledge period will be needed. Do you think such gifts are available to CAA for the proposed campaign?

* 32. Do you have a current will that includes CAA?

* 33. If you answered no to the above question, would you consider including CAA in your will?

* 34. Are there factors that might hinder the success of the proposed CAA campaign?

* 35. What comments would you share with the CAA leadership as they consider your responses and prepare for a campaign?

* 36. Contact name/info (optional - please include mailing information and email address)

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