CAA/CASA Feasibility Study This study is designed to test the potential to raise funds for a comprehensive campaign for the Children's Advocacy Alliance to potentially build a new facility for general offices and counseling services. Question Title * 1. What has been your association with CAA? Check all that apply. Friend Volunteer Former Board Member Current Board Member Donor Recipient Former Staff Other (please specify) Question Title * 2. How long have you had this association? 5 years or less 6-10 years 11-15 years 16-25 years More than 25 years Comments Question Title * 3. Please evaluate your overall CAA experience. 5 Very positive 4 Positive 3 Neutral 2 Negative 1 Unsatisfactory Comments Question Title * 4. Please identify CAA’s two (2) greatest strengths. Strength 1 Strength 2 Question Title * 5. Please identify CAA’s two (2) greatest weaknesses. Weakness 1 Weakness 2 Question Title * 6. Please identify CAA’s two (2) greatest challenges (threats). Challenge/Threat 1 Challenge/Threat 2 Question Title * 7. Please identify CAA’s two (2) greatest opportunities. Opportunity 1 Opportunity 2 Question Title * 8. Please assess CAA’s image and reputation in central Arkansas. Excellent Good Fair Poor Comments Question Title * 9. How informed are you about CAA’s mission? 5 Very informed 4 Informed 3 Neutral 2 Uninformed 1 Very Uninformed Comments Question Title * 10. What word or phrase best characterizes CAA’s mission in central Arkansas? Question Title * 11. Is CAA an institution to which you would recommend prospective donors? Yes No If you answered No to the above, explain why? Question Title * 12. Is CAA an institution you would recommend to your peers? Yes No If you answered No to the above, explain why? Question Title * 13. What is your preferred source of information/communication? General institution publications Print news media Electronic news media (TV/radio) Website Facebook Twitter Word of mouth Other (please specify) Question Title * 14. What suggestions would you make to Executive Director, Tess Fletcher, and the CAA leadership to improve its information/communication process with its constituencies? Question Title * 15. Are Tess Fletcher and her administrative team charting the right direction for CAA? Yes No Do Not Know Comments Question Title * 16. Is the CAA Board providing the leadership necessary to achieve the proposed campaign and lead it to higher levels of community impact? Yes No Do Not Know Comments Question Title * 17. CAA is considering a $2,000,000 comprehensive campaign to build an entirely new facility. What is the greatest amount you believe CAA can raise over three (3) to five (5) years? More than $2M $2M - $1.5M $1.5M - $500K Less than $500K Comments Question Title * 18. On a scale of (1) to (5), (5 being Very Achievable and 1 being Very Unachievable), please rank the potential for meeting the campaign dollar potential you have indicated above, paid over a three (3) year period. Please select one. Very Achievable Very Unachievable Very Achievable Very Unachievable Comments Question Title * 19. What is the single largest gift that you think can be successfully solicited for the CAA campaign? More than $2M $1M - $2M $500,000 - $1M $250,000 - $500,000 $100,000 - $250,000 Less than $100,000 Comment Question Title * 20. In your opinion, how receptive will prospective donors be to the proposed campaign as outlined in the Case Summary? Very receptive Somewhat receptive Not at all receptive Comments Question Title * 21. After reading the Case Summary, how does the proposed CAA comprehensive campaign relate to your personal interests? High interest Moderate interest Low interest No interest It is not needed Comments Question Title * 22. How would you rate CAA’s overall fundraising strength? Excellent Good Fair Poor Do not know Comments Question Title * 23. Suggest one (1) action to enhance CAA’s visibility and fundraising capacity. Question Title * 24. Suggest one (1) action CAA should undertake to inform the community of the need for a new, free-standing facility: Question Title * 25. Above and beyond the current support you may already give to CAA would you consider making a gift or pledge to the proposed campaign? Yes No Comments Question Title * 26. If you answered yes to the above question what would be your estimated range of financial support for the proposed campaign? (Hueston Consulting Group will keep your response confidential.) $1M - $2M $500,000 - $1M $250,000 - $500,000 $100,000 - $250,000 $50,000 - $100,000 $25,000 - $50,000 $10,000 - $25,000 Less than $10,000 Comments Question Title * 27. Which pledge period would you most prefer? 5 year 3 year One time gift Other (please specify) Question Title * 28. Please share the name and contact information for an individual, company or foundation that CAA should consider a prospect for a lead or major gift. (Your recommendations will be kept confidential.) Question Title * 29. Who would be the best chairperson(s) for the proposed campaign? Question Title * 30. If asked, would you serve as a volunteer for the proposed campaign? Yes No Comments Question Title * 31. In order to raise $2 million, it is estimated that 8-12 lead gifts totaling $1.5 million (70%-80% of goal) paid over the pledge period will be needed. Do you think such gifts are available to CAA for the proposed campaign? Yes No Comments Question Title * 32. Do you have a current will that includes CAA? Yes No Comments Question Title * 33. If you answered no to the above question, would you consider including CAA in your will? Yes No Comments Question Title * 34. Are there factors that might hinder the success of the proposed CAA campaign? Question Title * 35. What comments would you share with the CAA leadership as they consider your responses and prepare for a campaign? Question Title * 36. Contact name/info (optional - please include mailing information and email address) Done