About The Campaign

We're excited to present you with a new Social Spotters Campaign with BFF by Cry Babies! 

Everyone’s favorite Cry Babies characters are now all grown up and available as super-cute fashion dolls.  Features an exciting unboxing experience as the packaging turns into a closet full of fashionable accessories to discover and a doll dressed in a trendy outfit!

We are looking for influencers who shop at Target and Walmart with kids aged 6-8 years old to help promote and create excitement for
BFF by Cry Babies! 

Selected influencers will be asked to go into Target or Walmart to shop for BFF by Cry Babies products. You will be asked to take a photo shopping for BFF by Cry Babies Dolls and share a Shopping Post on IG Story. You will purchase the product, and then take a lifestyle photo or video of your child playing with & enjoying the surprise dolls to share as an At-Home post on Social Media. Available to influencers in the U.S. only.

*Before applying please be sure both BFF by Cry Babies Dolls are available at a Target or Walmart near you.
Target: Jenna and Phoebe
Walmart: Jenna and Phoebe

1 x Instagram Story Post (In-store)
1 x Instagram Static Post/ IG Reel (Lifestyle)
1 x Facebook, Twitter or TikTok Post

Posting Dates: October 15 - December 2, 2022
Compensation: $300 (inclusive of product costs)
Please Note:
All social media profiles must be set to public with engagement stats turned ON to participate in any of these programs. Influencers will be selected on a first-come, first-serve basis and will be verified for quality of social media photos, following, and engagement. Additional information including product, photo guidelines, and key word messaging will be sent to each selected influencer.

Please click NEXT to proceed