The Humbug Club Member Registration

Welcome on board!

So, you want to join The Humbug Club!

Great news.

All you need to do now is join the Community Data Cooperative, which runs the Club, and provide us with your agreement to opt-in, some contact details and answer some questions about you that tell us more about how you think and feel about things related to advertising.

As a Member of the Community Data Cooperative, you will be a part-owner of the business and so 100% in control of your personal data, which means:

Your personal data WILL NOT be shared with anyone outside of the Community Data Cooperative.
You WILL NOT be contacted directly by any advertiser or other 3rd party. You will only ever be contacted by The Humbug Club.
You WILL NOT be pestered with loads of surveys – one a month maximum and what you say will be shared back because it’s your business.

I'm really pleased to welcome you into The Humbug Club. I hope it will be a fun, interesting and rewarding journey!

Best

Quentin Boyes

Founder of The Humbug Club

Question Title

* 1. I want to become a member of The Humbug Club and The Community Data Cooperative.

I have read and agree to the Rules (click here) for joining the Co-op and Terms of Membership (click here) and understand the Co-op will keep all my data and personal details safe in accordance with its Privacy Policy (click here).

Please tick here to join.

Question Title

* 2. Your name and title please

Question Title

* 3. Your contact details so we can keep in touch.

City/Town/Village *

Postcode *

Email Address

Mobile Phone Number *

Question Title

* 4. Please tell us your year of birth from the drop down below

Question Title

* 5. Which one of the following best describes your ethnic group or background?

Question Title

* 6. Which of the following options most closely aligns with your gender?

Woman

Man

Non-binary

A gender not listed here

Prefer not to answer

Question Title

* 7. Do you have any children?

Yes

Question Title

* 8. Can you tell us which of the key life events listed below you have already experienced, are currently experiencing or might experience in the future?

If you have already experienced them and think they might happen again such as ‘significant windfall’, please tick multiple columns i.e. ‘Has happened’ and ‘Likely to happen’.

Please select an answer for each row.

	Has happened in the last 5 years	Happening to me now	Likely to happen in the next 5 years	Possibly in the future	Not likely to happen
Less cash now you're on a pension	Less cash now you're on a pension Has happened in the last 5 years	Less cash now you're on a pension Happening to me now	Less cash now you're on a pension Likely to happen in the next 5 years	Less cash now you're on a pension Possibly in the future	Less cash now you're on a pension Not likely to happen
Children have left home	Children have left home Has happened in the last 5 years	Children have left home Happening to me now	Children have left home Likely to happen in the next 5 years	Children have left home Possibly in the future	Children have left home Not likely to happen
Significant negative personal event i.e. divorce	Significant negative personal event i.e. divorce Has happened in the last 5 years	Significant negative personal event i.e. divorce Happening to me now	Significant negative personal event i.e. divorce Likely to happen in the next 5 years	Significant negative personal event i.e. divorce Possibly in the future	Significant negative personal event i.e. divorce Not likely to happen
Significant positive personal event i.e. wedding anniversary	Significant positive personal event i.e. wedding anniversary Has happened in the last 5 years	Significant positive personal event i.e. wedding anniversary Happening to me now	Significant positive personal event i.e. wedding anniversary Likely to happen in the next 5 years	Significant positive personal event i.e. wedding anniversary Possibly in the future	Significant positive personal event i.e. wedding anniversary Not likely to happen
Significant windfall (not an inheritance)	Significant windfall (not an inheritance) Has happened in the last 5 years	Significant windfall (not an inheritance) Happening to me now	Significant windfall (not an inheritance) Likely to happen in the next 5 years	Significant windfall (not an inheritance) Possibly in the future	Significant windfall (not an inheritance) Not likely to happen
Become a carer/volunteer to a close friend or member of your family	Become a carer/volunteer to a close friend or member of your family Has happened in the last 5 years	Become a carer/volunteer to a close friend or member of your family Happening to me now	Become a carer/volunteer to a close friend or member of your family Likely to happen in the next 5 years	Become a carer/volunteer to a close friend or member of your family Possibly in the future	Become a carer/volunteer to a close friend or member of your family Not likely to happen
Experienced noticeable physical deterioration which gets in the way of you 'doing things'	Experienced noticeable physical deterioration which gets in the way of you 'doing things' Has happened in the last 5 years	Experienced noticeable physical deterioration which gets in the way of you 'doing things' Happening to me now	Experienced noticeable physical deterioration which gets in the way of you 'doing things' Likely to happen in the next 5 years	Experienced noticeable physical deterioration which gets in the way of you 'doing things' Possibly in the future	Experienced noticeable physical deterioration which gets in the way of you 'doing things' Not likely to happen
Ticked off your ‘bucket list’ of things you’d like to do	Ticked off your ‘bucket list’ of things you’d like to do Has happened in the last 5 years	Ticked off your ‘bucket list’ of things you’d like to do Happening to me now	Ticked off your ‘bucket list’ of things you’d like to do Likely to happen in the next 5 years	Ticked off your ‘bucket list’ of things you’d like to do Possibly in the future	Ticked off your ‘bucket list’ of things you’d like to do Not likely to happen
Someone important in your life died	Someone important in your life died Has happened in the last 5 years	Someone important in your life died Happening to me now	Someone important in your life died Likely to happen in the next 5 years	Someone important in your life died Possibly in the future	Someone important in your life died Not likely to happen
Being ‘alone’ or more alone	Being ‘alone’ or more alone Has happened in the last 5 years	Being ‘alone’ or more alone Happening to me now	Being ‘alone’ or more alone Likely to happen in the next 5 years	Being ‘alone’ or more alone Possibly in the future	Being ‘alone’ or more alone Not likely to happen

Question Title

* 9. On a scale of 0-10, where 0 is not at all satisfied and 10 is completely satisfied, overall how satisfied are you with your life nowadays?

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 10. How important is it in your life to find out who you are and what you are good at?

Not at all important

Not very important

Fairly important

Very Important

Question Title

* 11. Please indicate to what extent that you agree or disagree with the following statements:

	Strongly disagree	Somewhat disagree	Neither agree nor disagree	Somewhat agree	Strongly agree
I have trouble concentrating	I have trouble concentrating Strongly disagree	I have trouble concentrating Somewhat disagree	I have trouble concentrating Neither agree nor disagree	I have trouble concentrating Somewhat agree	I have trouble concentrating Strongly agree
I need longer to process information	I need longer to process information Strongly disagree	I need longer to process information Somewhat disagree	I need longer to process information Neither agree nor disagree	I need longer to process information Somewhat agree	I need longer to process information Strongly agree

Question Title

* 12. Does advertising influence your decisions to make non-essential purchases i.e. holidays, presents, extra clothes, luxury items, or treats?

Not at all

Rarely

Sometimes

Often

All the time

Question Title

* 13. How comfortable are you with using these devices for buying things:

	I don't use to buy	Not at all comfortable	Slightly comfortable	Moderately comfortable	Very comfortable
Landline telephone	Landline telephone I don't use to buy	Landline telephone Not at all comfortable	Landline telephone Slightly comfortable	Landline telephone Moderately comfortable	Landline telephone Very comfortable
Ipad or tablet	Ipad or tablet I don't use to buy	Ipad or tablet Not at all comfortable	Ipad or tablet Slightly comfortable	Ipad or tablet Moderately comfortable	Ipad or tablet Very comfortable

Question Title

* 14. We want to understand more about where you go or who you talk to, to gather information about what is happening in the world, such as news, politics, things to do, see and buy, local gossip (!) etc.

So, when looking for such information which of these sources do you use?

Please tick all that apply.

TV programmes

National newspapers

Local newspapers

National radio stations

Local radio stations

Magazines

Posters in stations, bus stops etc.

Brochures received in the post

Brochures received by email

Newsletter subscriptions by post

In-store messaging

Websites

Smart Speaker/AI assistant (e.g., Siri, Alexa, ChatGPT)

Wikipedia

Mobile phone applications

Podcasts

Social media networks i.e. Facebook

Newsletter subscriptions by email

Family

Friends

Peers

Work colleagues

Question Title

* 15. How much you trust the information provided by the sources you use?

	Do not trust at all	Trust to a small extent	Trust to a moderate extent	Trust to a considerable extent	Completely trust
National newspapers	National newspapers Do not trust at all	National newspapers Trust to a small extent	National newspapers Trust to a moderate extent	National newspapers Trust to a considerable extent	National newspapers Completely trust
Brochures received in the post	Brochures received in the post Do not trust at all	Brochures received in the post Trust to a small extent	Brochures received in the post Trust to a moderate extent	Brochures received in the post Trust to a considerable extent	Brochures received in the post Completely trust
Social media networks i.e. Facebook	Social media networks i.e. Facebook Do not trust at all	Social media networks i.e. Facebook Trust to a small extent	Social media networks i.e. Facebook Trust to a moderate extent	Social media networks i.e. Facebook Trust to a considerable extent	Social media networks i.e. Facebook Completely trust
Newsletter subscriptions by email	Newsletter subscriptions by email Do not trust at all	Newsletter subscriptions by email Trust to a small extent	Newsletter subscriptions by email Trust to a moderate extent	Newsletter subscriptions by email Trust to a considerable extent	Newsletter subscriptions by email Completely trust

100% of survey complete.