Hiking Challenges Market Research Survey Question Title * 1. How often do you purchase hike challenges? Once a month Every few months Once a year Less than once a year Never Question Title * 2. How satisfied are you with the current options for hike challenges on the market? Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied Question Title * 3. Which of the below items would incentivize you to choose our brand over another? % of the proceeds go to the National Park Foundation % of the proceeds go to the Trust for Public Land (They improve access to green spaces in communities) With each purchase, a tree is planted Question Title * 4. Mark which items you would want in your hike challenge package. Hiking journal/tracker First aid kit Magnet Sticker Dog tag for bag/keychain Patch Medal Shirt Question Title * 5. Which challenges would you be interested in? Mileage-based Theme-based (scavenger, exploring new trails, summiting) Prenatal Postnatal Toddler-based Level-locked (you must complete a challenge to unlock the next challenge in the series) Other (please specify) Question Title * 6. What additional resources would you be most interested in? Social Media Community Email Newsletter App to track hikes and nature walks Access to members near me to connect with for hikes and walks Guided hikes and nature walks Other (please specify) Question Title * 7. What is a fair price for a hike challenge package (including incentives)? $20-30 $31-40 $41-50 $51-60 $61-70 $71+ Other (please specify) Question Title * 8. How interested are you in trying a new hike challenge product? Very interested Somewhat interested Neutral Not very interested Not interested at all Question Title * 9. On which platforms are you most active? Facebook YouTube Instagram TikTok Pinterest X/Twitter Threads Podcasts Other (please specify) Question Title * 10. What is your age group? Under 18 18-24 25-34 35-44 45-54 55-64 65 and above Done