Audience Survey Question Title * 1. Which of the following would best describe your affiliation with the Institute for Contemporary Art at Virginia Commonwealth University (ICA)? ICA Donor/Supporter VCU Student/Faculty/Staff/Alumni Artist/Performer Art/Architecture Enthusiast No Affiliation Other (please specify) Question Title * 2. Rank the following activities in order, with 1 being the activity you do most frequently, and 7 being the least. 1 2 3 4 5 6 7 Attending a political debate or rally. 1 2 3 4 5 6 7 Watching an organized sport. 1 2 3 4 5 6 7 Volunteering in your community. 1 2 3 4 5 6 7 Biking or hiking a river trail. 1 2 3 4 5 6 7 Watch a Ted Talk. 1 2 3 4 5 6 7 Visiting a cultural attraction (i.e. museum or historical site). 1 2 3 4 5 6 7 Watching a movie or reading a book. Question Title * 3. Where do you see your level of community engagement? (participation in/volunteering for/attending community events and activities) Not at all engaged. As engaged as the average person. More engaged than the average person. Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 4. What forms of culture interest you? Strongly Like Like Neutral Dislike Strongly Dislike Music Music Strongly Like Music Like Music Neutral Music Dislike Music Strongly Dislike Film Film Strongly Like Film Like Film Neutral Film Dislike Film Strongly Dislike Literature Literature Strongly Like Literature Like Literature Neutral Literature Dislike Literature Strongly Dislike Painting Painting Strongly Like Painting Like Painting Neutral Painting Dislike Painting Strongly Dislike Sculpture Sculpture Strongly Like Sculpture Like Sculpture Neutral Sculpture Dislike Sculpture Strongly Dislike New Media/Technology New Media/Technology Strongly Like New Media/Technology Like New Media/Technology Neutral New Media/Technology Dislike New Media/Technology Strongly Dislike Theater Theater Strongly Like Theater Like Theater Neutral Theater Dislike Theater Strongly Dislike Architecture Architecture Strongly Like Architecture Like Architecture Neutral Architecture Dislike Architecture Strongly Dislike Street Festivals Street Festivals Strongly Like Street Festivals Like Street Festivals Neutral Street Festivals Dislike Street Festivals Strongly Dislike Food Festivals Food Festivals Strongly Like Food Festivals Like Food Festivals Neutral Food Festivals Dislike Food Festivals Strongly Dislike Dance Dance Strongly Like Dance Like Dance Neutral Dance Dislike Dance Strongly Dislike Photography Photography Strongly Like Photography Like Photography Neutral Photography Dislike Photography Strongly Dislike Question Title * 5. What forms of culture interest you? Strongly Like Like Neutral Dislike Strongly Dislike Music Music Strongly Like Music Like Music Neutral Music Dislike Music Strongly Dislike Film Film Strongly Like Film Like Film Neutral Film Dislike Film Strongly Dislike Literature Literature Strongly Like Literature Like Literature Neutral Literature Dislike Literature Strongly Dislike Painting Painting Strongly Like Painting Like Painting Neutral Painting Dislike Painting Strongly Dislike Sculpture Sculpture Strongly Like Sculpture Like Sculpture Neutral Sculpture Dislike Sculpture Strongly Dislike New Media/Technology New Media/Technology Strongly Like New Media/Technology Like New Media/Technology Neutral New Media/Technology Dislike New Media/Technology Strongly Dislike Theater Theater Strongly Like Theater Like Theater Neutral Theater Dislike Theater Strongly Dislike Architecture Architecture Strongly Like Architecture Like Architecture Neutral Architecture Dislike Architecture Strongly Dislike Street Festivals Street Festivals Strongly Like Street Festivals Like Street Festivals Neutral Street Festivals Dislike Street Festivals Strongly Dislike Food Festivals Food Festivals Strongly Like Food Festivals Like Food Festivals Neutral Food Festivals Dislike Food Festivals Strongly Dislike Dance Dance Strongly Like Dance Like Dance Neutral Dance Dislike Dance Strongly Dislike Photography Photography Strongly Like Photography Like Photography Neutral Photography Dislike Photography Strongly Dislike Question Title * 6. Where do you see your level of involvement with culture and arts? (participating in or attending art and cultural events and activities) Not at all involved. As involved as the average person. More involved than the average person. Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 7. Please rate your level of enthusiasm for the opening of the ICA. Not at all enthusiastic. Neutral. Extremely enthusiastic. Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 8. How important are the following reasons to you for visiting museums? Very important Somewhat important Not important Engaging Exhibitions Engaging Exhibitions Very important Engaging Exhibitions Somewhat important Engaging Exhibitions Not important Educational Opportunities Educational Opportunities Very important Educational Opportunities Somewhat important Educational Opportunities Not important Professional or Networking Opportunities Professional or Networking Opportunities Very important Professional or Networking Opportunities Somewhat important Professional or Networking Opportunities Not important Social Opportunities Social Opportunities Very important Social Opportunities Somewhat important Social Opportunities Not important Other reasons you visit a museum (please specify) Question Title * 9. How many times have you been to an art museum in the past 12 months? 0 1-2 3-5 6-10 11-19 20+ Question Title * 10. Once it opens, what will be important to your continued attendance of the ICA? Very important Somewhat important Not important Restaurant/Cafe Restaurant/Cafe Very important Restaurant/Cafe Somewhat important Restaurant/Cafe Not important Contemporary Art Contemporary Art Very important Contemporary Art Somewhat important Contemporary Art Not important Gift Shop Gift Shop Very important Gift Shop Somewhat important Gift Shop Not important Lectures/Art Talks Lectures/Art Talks Very important Lectures/Art Talks Somewhat important Lectures/Art Talks Not important Performing Arts/Film Programs Performing Arts/Film Programs Very important Performing Arts/Film Programs Somewhat important Performing Arts/Film Programs Not important Building Architecture Building Architecture Very important Building Architecture Somewhat important Building Architecture Not important Question Title * 11. How do you think the ICA will impact or benefit the Richmond community? Question Title * 12. What does "contemporary art" mean to you? Question Title * 13. What is your gender affiliation? Female Male Neutral I prefer not to answer Question Title * 14. What is your age? 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 or older Question Title * 15. What is the highest level of education you have completed? Some high school Graduated from high school Some college Graduated from college Some graduate school Completed graduate school Doctoral degree Professional degree (M.D., J.D., other) Question Title * 16. Please provide your zip/postal code. Question Title * 17. May we follow up with you for more information about your survey response? No Yes, please include email Done