2023 Annual Survey - Bootheel 7 Ranch
CUSTOMER DEMOGRAPHICS
*
1.
How long have you been buying Bootheel 7 Ranch beef?
(Required.)
2023 - New customer within the last ~6 months
New customer within the last year
2021
2020
2019
2018
I’m not sure.
*
2.
How did you hear about Bootheel 7 Ranch?
(Required.)
Friend or family member
Neighbor
Saw B7R delivery trucks
Google
Facebook
Instagram
Online advertisements (not on social media)
Other (please specify)
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3.
How many people are in your household?
(Required.)
1
2
3-4
5-6
7+
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4.
To which gender do you identify?
(Required.)
Female
Male
Gender Variant/Non-Conforming
Not Listed
Prefer Not To Answer
*
5.
What is your annual household income?
(Required.)
$50,000 - $80,000
$80,000 - $150,000
$150,000 - $300,000
$300,000 - $500,000
Over $500,000
Other (please specify)
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6.
Who does the grocery shopping in your household?
(Required.)
I primarily do the shopping
My spouse/partner primarily does the grocery shopping
I and my spouse/partner share the task of grocery shopping
Other (please specify)
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7.
For customers in Colorado, where do you/your household usually grocery shop?
Select all that apply.
(Required.)
King Soopers / Safeway
Walmart
Whole Foods
Natural Grocers
Wherever is most convenient on my/our route
Not applicable to me - skip!
Other (please specify)
*
8.
Which best describes HOW your household gets groceries?
(Required.)
IN STORE
CURBSIDE PICKUP
Groceries are DELIVERED to the home
Other (please specify)
*
9.
When purchasing beef, what is most important to you?
(Please select top TWO)
(Required.)
Price
Taste/Flavor/Tenderness
Product or Brand Reviews
Humane Handling & Harvest
Sustainably Raised
Knowing where your food comes from
Other (please specify)
*
10.
In March of this year, we launched new website features to improve the shopping experience for our customers. Which new features do you like best?
Please select all that apply.
(Required.)
More organized shopping experience (for example, product collections like Best Sellers, Featured Products, Steaks, etc.)
Smoother checkout process
Easier selection of delivery date (for locals in the Colorado Front Range delivery zones)
Customer product reviews
Featured products (on our homepage, under ‘Ranch Favorites’)
Recommended products after I add items to my cart
All of the above
Other (please specify)
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11.
Do you receive B7R products via local home delivery, shipping, or using a free local pick-up point?
(Required.)
Local home delivery about once a month; I live in one of B7R's local home delivery zones in the Colorado Front Range.
B7R products are shipped to me about once a month; I DO NOT live in one of B7R's local home delivery zones in the Colorado Front Range.
I use a free local pick-up day to receive my B7R products.
I’m not sure.
Other (please specify)
*
12.
If we offered a free local pick-up point (week day or
Saturday
) in your area, would you be more likely to use the pick-up point, stick with home delivery, or would both options be helpful?
An added pick-up point would give you up to two opportunities per month to restock your favorite B7R products.
(Required.)
Week day pick-up point
Saturday pick-up point
Stick with home delivery
Both home delivery and a pick-up point would be helpful
Not applicable to me
Other (please specify)
*
13.
When shopping for Bootheel 7 Ranch Beef, which device(s) does the household shopper most often use?
(Required.)
Primarily shopping from a phone
Primarily shopping from a computer
Primarily shopping from a tablet
50/50 phone and computer
Other (please specify)
*
14.
Please select which best describes your experience when shopping for Bootheel 7 Ranch beef.
(Required.)
Typically order the same products each month, whether or not they are on sale.
Typically order the same products each month, with add-on items depending on active sales.
Typically wait to see what deals are active via EMAIL, and those deals influence each order placed.
Typically learn about special offers via SOCIAL MEDIA, and those deals influence each order placed.
Typically wait to see what deals are marked red with ‘SALE’ on the website, and those deals influence each order placed.
Order products as needed, and may not place orders every month.
Other (please specify)
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15.
What kinds of Bootheel 7 Ranch deals are you/your household shopper most likely to purchase?
Select all that apply.
(Required.)
Fixed dollar amount off of order discount
Percentage off of order discount
Free or discounted product incentive (Buy X, Get Y)
Product bundles
Gift incentive (This year, we offered award-winning Napa Valley wine and a B7R grilling multi-tool as gifts with purchase during special sales)
Experience incentive (A 2-night getaway at B7R’s private AirBNB bunkhouse on the B7R ranch in Wyoming was the incentive to collect new product reviews)
Other (please specify)
*
16.
Are you interested in a monthly subscription order model, for example, where you/your household shopper could build your own box of products to meet a fixed order minimum set at different price points?
(Required.)
Yes
No
Yes, but would still like the option to build custom orders the way I/we do now.
Other (please specify)
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17.
We rely on emailed weekly deals, weekly delivery date reminder emails, and social media content to communicate with customers about our products, with plans to add SMS text delivery date reminders in the near future.
If available, would you find SMS text message helpful if used to send reminders to place your order, set out your coolers the night before (for local deliveries), or learn about special offers, etc.?
(Required.)
Yes
No
*
18.
How much time do you spend on Facebook and/or Instagram each week?
Please check all that apply.
(Required.)
I check Facebook at least once daily, most days of the week.
I check Instagram at least once daily, most days of the week.
I check Facebook 1-3 times per week.
I check Instagram 1-3 times per week.
I don’t use Facebook.
I don't use Instagram.
Other (please specify - Include any other social media you regularly use, like TikTok, Pinterest, etc.)
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19.
How likely are you to recommend B7R to family or friends?
(Required.)
Extremely Likely
Very Likely
Somewhat likely
Not so likely
Not at all likely
*
20.
What kinds of content would you like to see more of in our emails and on social media?
(Select TOP THREE)
(Required.)
More about the herd
More about the herd + other animals on the ranch
Beef quality
Ranch life and operations
Our family + ranch history
Sustainable, regenerative practices
Humane processes
Recipes
Blogs
Other (please specify)
21.
Any additional thoughts, comments, concerns that will help us improve our business? Please include any feedback about the bootheel7ranch.com website and shopping experience, including ways we can do better, features you would like to see, etc.
Thank you for taking the time to help us improve your
experience shopping with Bootheel 7 Ranch;
w
e value and appreciate your feedback.
PLEASE CLICK THE SAVE BUTTON BELOW.
Your CODE for FREE HOME DELIVERY or $12 OFF your next order is SURVEY23
