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CUSTOMER DEMOGRAPHICS

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* 1. How long have you been buying Bootheel 7 Ranch beef?

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* 2. How did you hear about Bootheel 7 Ranch?

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* 3. How many people are in your household?

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* 4. To which gender do you identify?

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* 5. What is your annual household income?

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* 6. Who does the grocery shopping in your household?

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* 7. For customers in Colorado, where do you/your household usually grocery shop?

Select all that apply. 

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* 8. Which best describes HOW your household gets groceries?

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* 9. When purchasing beef, what is most important to you?

(Please select top TWO)

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* 10. In March of this year, we launched new website features to improve the shopping experience for our customers. Which new features do you like best?

Please select all that apply.

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* 11. Do you receive B7R products via local home delivery, shipping, or using a free local pick-up point?

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* 12. If we offered a free local pick-up point (week day or Saturday) in your area, would you be more likely to use the pick-up point, stick with home delivery, or would both options be helpful?

An added pick-up point would give you up to two opportunities per month to restock your favorite B7R products.

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* 13. When shopping for Bootheel 7 Ranch Beef, which device(s) does the household shopper most often use?

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* 14. Please select which best describes your experience when shopping for Bootheel 7 Ranch beef.

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* 15. What kinds of Bootheel 7 Ranch deals are you/your household shopper most likely to purchase?

Select all that apply.

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* 16. Are you interested in a monthly subscription order model, for example, where you/your household shopper could build your own box of products to meet a fixed order minimum set at different price points?

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* 17. We rely on emailed weekly deals, weekly delivery date reminder emails, and social media content to communicate with customers about our products, with plans to add SMS text delivery date reminders in the near future.

If available, would you find SMS text message helpful if used to send reminders to place your order, set out your coolers the night before (for local deliveries), or learn about special offers, etc.?

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* 18. How much time do you spend on Facebook and/or Instagram each week?

Please check all that apply.

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* 19. How likely are you to recommend B7R to family or friends?

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* 20. What kinds of content would you like to see more of in our emails and on social media?

(Select TOP THREE)

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* 21. Any additional thoughts, comments, concerns that will help us improve our business? Please include any feedback about the bootheel7ranch.com website and shopping experience, including ways we can do better, features you would like to see, etc.

Thank you for taking the time to help us improve your
experience shopping with Bootheel 7 Ranch;
we value and appreciate your feedback.

PLEASE CLICK THE SAVE BUTTON BELOW. 

Your CODE for FREE HOME DELIVERY or $12 OFF your next order is SURVEY23

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