The GSCA Marketing Committee wants to ensure our work reflects the needs and priorities of the membership. We are currently focused on the following mandates:

1. Strengthening the capacity of theaters to execute powerful marketing
2. Developing relevant data and research
3. Creating marketing resources for the giant screen experience
4. Building relationships with media, press, and influencers

The Marketing Committee is introducing two new tools for 2026. The first is the Marketing Cafe, a monthly get together open to all members of the GSCA. The Marketing Cafe will be held monthly over Zoom. Following the principles of the Open Space sessions, these get togethers will often have a predetermined theme, but the conversations will be led by all in attendance rather than a single person.

We will also be introducing a GSCA Members-only marketing chat using an accessible, international communication tool to connect marketers and content contributors. It will be open to anyone from a GSCA Member Organization, and it will be a space to share their proud marketing moments, ask questions about challenges, get feedback on new ideas, or just enjoy marketing related memes. Insights from this group may also help guide future topics of the Impact Café or conference sessions. Please vote on the platform suggestions below.

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Rank the Marketing Committee’s mandates in order of 1 most important to 5 least important to you.

  1 (Most Important) 2 3 4 5 (Least Important) N/A
Strengthening the capacity of theaters to execute powerful marketing
Developing relevant data and research
Creating marketing resources for the giant screen experience
Building relationships with media, press, and influencers
Added mandate in "other" below

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What are your biggest marketing challenges?

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What marketing topics would you like to learn more about through the GSCA?

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What kinds of marketing resources or support would be most useful to your organization?

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What platform(s) would you feel most comfortable using for the Marketing Chat?

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What topics would you like to see discussed at the Marketing Café?

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What purpose(s) can the Marketing Café fill?

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Would you be interested in hosting and facilitating a Marketing Café?

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Would you like to join for the Marketing Committee?

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