Business Writing Analytical Rubric Question Title * 1. COURSE NUMBER Question Title * 2. SECTION NUMBER Question Title * 3. YEAR/SEMESTER Question Title * 4. FOCUS (4) Exemplary: ▪ Assignment topic is complete & clearly addressed▪ Well-developed, interesting opening leads to central idea(s)▪ Clear thesis stated from the outset▪ Specific audience, occasion, or situation addressed with appropriate languageObjective stance maintainedthroughout document (3) Accomplished ▪ Assignment is clearly addressed▪ Effective, though less detailed opening leads to central idea(s)▪ Clear thesis stated explicitly▪ Awareness of audience, situation, & occasion (2) Developing▪ Assignment is addressed▪ Adequate opening leads to a central idea▪ Thesis may not be immediately clear but is evident by the end of the piece▪ Occasional awareness of audience, situation, & occasiondoes not significantly detractfrom focus. Some awarenessof audience, situation,occasion. Objectivity mostlymaintained, though occasionalsubjective remarks occur. (1) Beginning ▪ Assignment is partially or unclearly addressed▪ Rudimentary opening to writing sample▪ Ambiguous or unclear thesis▪ Little or no awareness of audience, situation, or occasionFrequent subjective intrusions. (0) Unacceptable▪ Assignment is not addressed▪ No opening or intro▪ Thesis not stated▪ No awareness of audience, situation, or occasion Question Title * 5. ORGANIZATION & DEVELOPMENT (4) Exemplary▪ Consistently logical & effective paragraphing & structure▪ Smooth, sophisticated transitions between & within paragraphs▪ Body of paper provides convincing & detailed evidence/examples▪ Effective, thorough discussion & explanation of topic▪ Interesting, effective, insightful conclusion▪ Exceptional higher order critical thinking appropriate for BusinessEffective, thorough andcoherent literature review.Apt, interesting, and insightfulconclusions.Exceptional creativity, criticalthinking skills, and ability tosynthesize the literaturecontent. Smooth,sophisticated transitionsbetween and withinparagraphs. Clearintroduction, with thestatement of main (3) Accomplished ▪ Usually logical & effective paragraphing & structure▪ Mostly smooth transitions between & within paragraphs▪ Detailed evidence/examples in body paragraphs with only occasional lapses▪ Mostly convincing, competent discussion of topic▪ Concludes paper effectively▪ Frequent higher order critical thinking appropriate for Business (2) Developing ▪ Occasionally inconsistent logic or unclear paragraphing & structure▪ Occasional transitions between & within paragraphs▪ Body paragraphs contain adequate but inconsistent levels of detailed evidence▪ General, occasionally convincing discussion of topic▪ Concludes adequately▪ Adequate higher order critical thinking appropriate for Business (1) Beginning▪ Rarely logical, mostly ineffective paragraphing▪ Awkward or missing transitions between & within paragraphs▪ Inadequate evidence/ examples in body paragraphs or confusing explanations▪ Rarely convincing discussion of topic▪ Weak/mechanical/incomplete conclusion▪ Infrequent higher order critical thinking appropriate for Business (0) Unacceptable▪ No logic and no paragraphing▪ No transitions▪ Body paragraphs provide random or no evidence, discussion, or explanation▪ Ineffective, unconvincing discussion of topic▪ Missing, ineffective, dull, incoherent, or irrelevant ending▪ Lacks higher order critical thinking appropriate for Business Question Title * 6. STYLE & SENTENCE STRUCTURE (4) ExemplarySophisticated and variedsentence structure and length.Objective, efficient academiclanguage. Smooth, clear, andeconomic style. Nowordiness. (3) Accomplished Frequently varied sentencestructure and length with rarestyle or structure errors. Mostlyobjective, efficient academiclanguage. Generally clear andeconomic style. Little wordiness. (2) DevelopingOccasional variation insentence structure and length.Generally pragmaticallyadequate, though someinappropriate (informal) stylemay appear. Occasionalstylistic errors. Writing style hassome wordiness. (1) BeginningNo variation in sentencestructure – very simple syntax,short and simple sentences.Distracting expressions andsyntax are used frequently.Style frequently pragmaticallyinadequate with excessinformal language Sentencestructure has frequent errors.Writing is wordy. (0) UnacceptableNo variation in sentencestructure – very simple andfrequently erroneous syntax.Very short sentences. Stylemostly pragmaticallyinadequate with excessinformal language. Veryfrequent structure errors whichrender sentencesincomprehensible. Excessivewordiness. Question Title * 7. GRAMMAR & MECHANICS (4) Exemplary▪ Free of grammatical errors▪ Free of mechanical errors▪ Appropriate/correct format▪ Consistently uses correct verb tense (3) Accomplished▪ Few grammatical errors▪ Infrequent usage and mechanical errors▪ Appropriate/correct format▪ Usually uses correct verb tense (2) Developing▪ Some grammatical errors▪ Some usage or mechanical errors▪ Appropriate/correct format▪ Frequently does not use correct verb tense (1) Beginning▪ Distracting number of grammatical errors▪ Distracting number of usage or mechanical errors▪ Incorrect format▪ Often does not use correct verb tense (0) Unacceptable▪ Excessive errors in grammar or mechanical conventions▪ Distorted, obscured, or incomprehensible meaning▪ Inappropriate/incorrect format▪ Little or no use of correct verb tense Question Title * 8. RESEARCH (4) Exemplary▪ Consistently uses reliable, relevant, appropriate primary sources▪ Consistently & correctly cites sources following Chicago or APA Style Manual▪ Consistently uses appropriate documentation▪ Complete absence of plagiarism▪ Thoughtful, insightful, effective synthesis of writer’s ideas using information from sources (3) Accomplished▪ Frequently uses reliable, relevant, appropriate primary sources▪ Infrequent errors citing sources following Chicago or APA Style Manual▪ Few lapses in use of appropriate documentation▪ Complete absence of plagiarism▪ Frequent insightful synthesis of writer’s ideas using information from sources (2) Developing ▪ Uses primary most of which are reliable, relevant, and appropriate▪ Occasional errors citing sources following Chicago or APA Style Manual▪ Occasional lapses in use of appropriate documentation▪ Complete absence of plagiarism▪ Some effective synthesis of writer’s ideas using information from sources (1) Beginning▪ Uses frequently unreliable or irrelevant primary sources▪ Frequent errors citing sources following Chicago or APA Style Manual▪ Frequent lapses in use of appropriate documentation▪ Complete absence of plagiarism▪ Unsuccessfully attempts to synthesize writer’s ideas using information from sources (0) Unacceptable▪ Lacks sources or uses unreliable, irrelevant, inappropriate primary sources▪ Missing citations and has widespread errors citing sources following Chicago or APA Style Manual▪ Little or no use of appropriate documentation▪ Evidence of plagiarism▪ No synthesis of writer’s ideas using information from sources Done