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University Brand Perception Survey

1.How would you rate the overall reputation of Uganda Martyrs university?
2.How did you first hear about Uganda Martyrs university?
3.What factors influenced your decision to engage with Uganda Martyrs university? Select all that apply
4.How would you describe the quality of communication you receive from the university?
5.How well does the university's brand align with your personal values?
6.How likely are you to recommend our university to a friend or colleague?
7.What do you think are the strengths of Uganda Martyrs university's brand?
8.What areas do you think our university's brand could improve upon?
9.How would you rate the university's online presence?
10.How satisfied are you with the university's engagement in community and social activities?
11.What comes to mind when you hear the UMU brand name?
12.What 3 words would you use to describe the UMU brand?
13.What do you think UMU does best as a brand?
14.Are there any areas you think UMU can do best as a brand? If yes what are they?
15.Can you share an experience positive or negative that you have experienced with the brand?
16.In your opinion, what sets the UMU brand apart from its competitors?
17.Are there any aspects of our competitors you wish we can adopt? If yes what are they?
18.If the UMU brand were a person, what personality would it be?
19.Is there anything about our messaging on all brand touchpoints that is unclear or inconsistent? If so what is it?
20.How does the UMU brand make you feel? Please describe your feelings in detail