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What is a Brand?

Think of a brand as being an iceberg… The part you are sure to see includes a new logo and a redesign of the Town website, as well as such things as signage, banners, and even some marketing and advertising. The bigger part you won’t see so readily includes vision, strategy, and communications…where and what the Town of Bentley wants to ambitiously head toward, where it sees opportunities to effectively communicate this vision and attract new residents, visitors, and investment, and how it can work to build community pride through all of its positive impacts.
 
A really great brand is more than just a new logo or website. More than just the tip of an iceberg, it’s about the whole iceberg. The best brands are aspirational; pursuing a community’s ideal vision of itself while targeting the people and the activities needed to achieve this vision. The best brands also celebrate what makes a community truly distinct, and they “dare to be different” in narrative and visual expression to break through a world a noise to connect with the right people the Town needs to achieve its vision and be a thriving community in the future.
 
We ask that you please spare a few minutes to answer a handful of questions that will help provide clarity to our community vision in the creation of a new Town of Bentley Brand. This short survey will remain open until July 31, 2022.

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* 1. What one word would you use to describe what you most value about living in the Town of Bentley (use as many single words as you like)?

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* 2. What do you feel the Town of Bentley's unique strengths are?

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* 3. In your opinion, what makes the Town of Bentley different or better than other places?

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* 4. What key challenges do you feel the Town of Bentley needs to overcome to be a highly successful community in future?

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* 5. What “next big idea” or suggestion would you give to an open-minded business investor inquiring about investment opportunities in Bentley that can become possible given the Town’s resources / infrastructure / location?

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* 6. Using a maximum of roughly 50 words, what is your vision for the future of the Town of Bentley?

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* 7. Your job is to invent the next great marketing tagline for the Town of Bentley – like Nike’s Just Do It or Apple's Think Different. What one, two, or three word description (tagline) can you think of that summarizes what’s so great/unique about Bentley?

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* 8. Please rank the following Town of Bentley initiatives in order (from 1-21) according to what is most to least important to you in consideration of a positive and ambitious future for the Town (you can drag and drop options into a priority list or click the arrow up/down on the left into a priority list).

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* 9. How likely is it that you would recommend the Town of Bentley as a place to live to a friend or colleague?

NOT AT ALL LIKELY
EXTREMELY LIKELY

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* 10. How long have you lived in Bentley?

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* 11. Why did you move to Bentley? (choose one primary reason)

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* 12. Why did you move to Bentley vs other communities in the Red Deer region (Sylvan Lake, Penhold, Blackfalds, Lacombe, Red Deer, Innisfail, Bowden)?

0 of 12 answered
 

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