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* 1. How do you measure marketing performance? (Choose all that apply)

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* 2. How do you measure revenue performance from marketing? (Choose all that apply)

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* 3. Please answer True or False.

  True False
We measure costs by each marketing campaign.
We count leads from each marketing campaign.
We categorize campaigns by type (email, social, trade show, etc.)
We timestamp marketing milestones (first contact, change of status, handoff to sales, etc.).
We have a common understanding with Sales about lead qualification.
Sales provides feedback on all leads we generate.
We cross tabulate data to derive additional metrics.

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* 4. How do you measure marketing results? (Choose all that apply)

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* 5. How do you measure the quantity of marketing results? (Choose all that apply)

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* 6. What percent of leads in your company come from marketing?

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* 7. What percent of leads in your company come from sales?

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* 8. How do you measure marketing quality? (Choose all that apply)

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* 9. How do you attribute credit for marketing results?

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* 10. How satisfied are you with the way you are measuring marketing performance today, where 1 = NOT very satisfied and 5 = very satisfied?

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* 11. What is your biggest challenge in measuring marketing performance?

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* 12. What systems are you using today to measure marketing performance? Choose all that apply.

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* 13. What's your job title?

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* 14. What industry do you work in?

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* 15. About how many people work for your company?

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* 16. Approximately what is your annual revenue?

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* 17. How old is your company?

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* 18. Please select the statement that best matches your role in your organization:

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* 19. For quality control we conduct short follow up interviews with randomly selected people who have agreed to be contacted. May we consider contacting you for more details in a ten-minute telephone interview? (If you say yes, please provide a way to contact you below.)

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* 20. Thanks for helping with this important market research. Would you consider participating in one more study sometime this year? (If you say yes, please provide a way to contact you in the next question.)

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* 21. Your email address or phone number so that we can contact you.

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