Market Research - Alternative Horseshoe * 1. What type of riding do you do? (Check all the apply to you) Show Jumping (All types) Western (All types) Dressage Pleasure Other I don't OK * 2. What is your first reaction to the alternative horseshoe? Sounds great Sounds all right Sounds somewhat bad Sounds like a bad idea OK * 3. How would you rate the usefulness of the alternative horseshoe? Very useful Somewhat useful Not very useful Not useful at all OK * 4. Have you heard of a similar product to the alternative horseshoe? Yes No OK * 5. When you think about the alternative horse shoe, do you think of it as something that horses would appreciate? Yes No OK * 6. How would you rate regular horse shoes in terms of price? Extremely expensive expensive About the same Cheaper A lot cheaper OK * 7. If you were given the product for free, would you use the alternative shoe instead of regular shoes? Likely Maybe Not Likely OK * 8. How likely do you think it is that other equestrians would use this product? Extremely likely Very likely Somewhat likely Not so likely Not at all likely OK * 9. How likely is it that you would recommend our new product to a friend or colleague? NOT AT ALL LIKELY EXTREMELY LIKELY 0 1 2 3 4 5 6 7 8 9 10 Not at all likely - 0 1 2 3 4 5 6 7 8 9 Extremely likely - 10 OK * 10. If we sponsored a notable rider and they used the shoes, would it change your reaction? Yes, for the better Yes, for the worse No OK DONE