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Join us for these NO COST interactive webinars and learn how to write effective content for your website to improve your branding, messaging, connection, and relationship with your audience, as well as get in that much-needed Search Engine Optimization (SEO). The words you use matter as much as excellent design.

See class details below.

Already have a website? Looking to create your first website? This class is appropriate for new and existing businesses that want to create an effective website that generates a pipeline for online sales.

Date: October 27 (Tuesday) & October 29 (Thursday)

Time: 10am - 11:30am each day

Attend one class or both! The classes will be recorded and emailed to those that register.
The CVOEO Micro Business Development Program is hosting this statewide class with guest presenter Marketing Copywriter Jodi Lawaich, owner of The Write Stuff VT, LLC and partner in Trifecta Web.

Day 1 - October 27 (Tuesday)- 10am-11:30am:

Anatomy of a Website from the Content Point of View:

In Part 1 of this 2-part webinar series, Marketing Copywriter Jodi Lawaich, owner of The Write Stuff VT and partner in Trifecta Web, teaches you how to approach your website from a content perspective for optimal effectiveness. In this webinar, Ms. Lawaich breaks down how to think about your website, breaking down each page, starting with the top navigation and homepage. You’ll learn how information should flow, what information needs to be on each page, and how to tell your business’s story so that it connects your business to the right audience. We’ll end the session with a live website copywriting audit of an attendee.

Day 2 - October 29 (Thursday)- 10am-11:30am

Anatomy of a Website: Writing Content:

In part 2 of this 2-part webinar series, Marketing Copywriter Jodi Lawaich, owner of The Write Stuff VT and partner in Trifecta Web, takes her Anatomy of a Website to the next step with examples and exercises that teach how to write effective headlines in your copy. Additionally, you’ll learn what keywords are, why they’re important, and how to insert them seamlessly into your content. 

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* 1. Address

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* 2. What county in Vermont do you live?

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* 3. Have you ever worked with one of the Micro Business Development Programs in Vermont? (Currently or in the past?)

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* 4. Do you currently have a business website?

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* 5. How would you rate your understanding of keywords and Search Engine Optimization (SEO)?

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* 6. How would you rate your knowledge and ability to write content for your website so it communicates effectively to your customer base while adhering to the best practices of Search Engine Optimization?

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* 7. Please list any questions you have on this topic for the presenter.

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* 8. Jodi will be selecting one participant website to review and provide feedback on during the webinar. If you would like to submit your website for consideration please provide your website address below. The website selected will be announced at the start of the webinar.

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* 9. Almost done!

We receive funding for education from grants we receive.

The next two questions ask broadly about the number of people in your household and what range your household income falls into. This information helps us show our grant provider, PRIME, that we are serving our intended audience.

How many people live in your household (family members, not roommates)?

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