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SHSMD By the Numbers: An Interactive Session Survey + Recording Information

Please complete this brief survey to access the recording

Please note that your contact information will be used for registration and that SHSMD will share aggregated data about your hospital or health system. We may ask for permission to share additional data that might identify your hospital or health system.
1.Has your hospital or health system cut its marketing budget for the remainder of 2020?(Required.)
2.How has your marketing/communications staffing strategy changed or how do you expect it to change? Please select all that apply.
3.For each of the following, please specify if your marketing/communication ACTIVITY has increased, decreased, stayed the same, or if you started using this medium because of COVID-19. If you don't know or don't include an area in your budget, leave it blank.
Increased
Stayed the same
Decreased
Started new because of COVID-19
Traditional print (newspapers, magazines)
Direct mail
Social media (other than video)
Video
Search engine marketing
Email
Hospital app
Chatbot
4.For each of the following, please specify if your marketing/communication SPENDING has increased, decreased, stayed the same, or if you started using this medium because of COVID-19. If you don't know or don't include an area in your budget, leave it blank.
Increased
Stayed the same
Decreased
Started new because of COVID-19
Traditional print (newspapers, magazines)
Direct mail
Social media (other than video)
Video
Search engine marketing
Email
Hospital app
Chatbot
5.What marketing/communications approaches have worked well for you during the pandemic?(Required.)
6.What approaches did you implement during the pandemic that did not work out as you had hoped? Note: This "lessons learned" information will be de-identified in reports, please share as much as you can.
7.Which of these are significant concerns for you in marketing telehealth? Please check all that apply.(Required.)
8.What changes has your team or organization experienced during COVID-19 that you would like to sustain? Please check all that apply.(Required.)
9.Please  briefly describe the changes you would like to sustain and your plans.
10.Additional comments
11.Do you have a marketing or communications lesson learned or success story that would help other SHSMD members?
12.Please enter your contact information to officially register for this event. Access instructions to the webinar will be provided in advance of the live event.(Required.)
13.What tools, resources, or skills would help your marketing/communication team position yourselves for success in the future?