1. Consent to Participate in Research

NORDIK Institute and Algoma University are undertaking the Northern Ontario Tourism Development and Recovery Strategy in the Face of the COVID-19 Pandemic study to understand how tourism-based economies have grown under both normal circumstances and unanticipated crises (e.g., COVID-19 Pandemic) and identify strength and barriers to tourism industry.

There are four components to the project: i) survey and/or focus group of visitors to collect demand-side data; ii) survey of tourism business operators to collect supply-side data; iii) analysis of survey results and contextualization within wider literature and social contexts; and iv) a final report for Northern Ontario tourism industry.

Please complete this survey Northern Ontario Tourism Survey if you travelled or planned to travel to a destination in Northern Ontario in the last year (past 12 months).

We expect it will take 15-20 minutes to complete the survey.
The survey deadline is April 30, 2021.

On the next page you will find the survey questions. Before that, we would like to share information about your rights as a participant and answer some frequently asked questions.

Are my answers anonymous? 

The survey is completely anonymous meaning, we don’t know nor will we be able to identify who you are. The answers we receive are grouped together with all other answers, so we cannot trace the answers back to the person who made them.

Should you wish to provide us your contact information, (it is optional), we would only contact you about this project to share results and future invitations to research activities. Your contact information is not connected with your survey response. 

What if I don’t want to finish the survey?

Participation is strictly voluntary and you may exit the survey or close the browser window at any time and your answers will not be saved. You can skip any questions you prefer not to answer. 

What are the risks or discomforts of participating in the survey? 

The risk to participating in this survey is low (including physical, social, psychological, and emotional risks) since all your answers are anonymous and all your answers will be combined with all other answers in the survey. Almost no one will be able to connect any of the answers to the people who made them. 

However, as the SurveyMonkey service that we are using to collect answers uses a server located in the United States, it is subject to the USA Freedom of Information Act that permits US law enforcement to seek a court order that allows access to a person’s personal information without their knowledge.

Apart from this exception, all survey responses are anonymous.

What are the benefits to me or others? 

The project goal is to identify the means for promoting sustainable growth and fill a knowledge gap in the Northern Ontario tourism industry. The Covid-19 pandemic heavily impacted the tourism industry and may yield long-term changes in consumer demand and preferences. By building on input from your experience in tourism, the research will be able to identify the potential areas and development strategies of Northern Ontario tourism industry.

How is the information being stored?

All digital files relating to this project will be kept on the password protected computers of Dr. Nusrate Aziz and Prof. Sean Meades, at either their home offices or offices at the Algoma University campus, which will remain locked at all times when not present.  

Is there any pay or compensation for completing the survey? 

Yes. There will be a ‘Draw Prize’ for completing the survey. We will be offering two $100 gift certificates to a local vendor or Northern Ontario tourism outfitter of your choice as well as promotional hats, toques and keychains from Algoma Country Tourism and Destination Northern Ontario.

How will my answers be used?

Your answers will be used as data to create a research report to help inform the Northern Ontario tourism community and regional economic development strategies. It may also be used for academic publications and presentations.

Can I see the study once it is completed?

The final report will be available publicly on the NORDIK Institute website. We will also share these pieces with the community directly through our partners. You can also sign up to receive copies directly by providing your email address at the beginning of the survey. If you change your mind by the end of the survey, just click “previous” until you get back to the question that asks for your contact information, remove your answer, and then submit your responses.

Who is conducting the study?

Dr. Nusrate Aziz, Associate Professor, School of Business and Economics, Algoma University
Research Associate, NORDIK Institute

Prof. Sean Meades, Lecturer, Department of Community Economic and Social Development, Algoma University
Director, NORDIK Institute

If you would like to know more about the study or have concerts, please either Dr. Aziz or Prof. Meades.

Rights of Survey Participants

If you have any questions about the rights of study participants, please contact the Research Ethics Board at Algoma University (ethicsoffice@algomau.ca)

Please print this page for your personal records or information.

Question Title

* 1. By clicking on the ‘I consent’ below you acknowledge that you understand the information provided regarding the "Northern Ontario Tourism Development and Recovery Strategy in the Face of the COVID-19 Pandemic" Project as described above.

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* 2. Please indicate whether or not you understand the level of risk

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