Your Fishing Experience and Pain Points

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* 1. How many years have you been fishing?

Less than 1 year

1-2 years

3-5 years

6-9 years

10+ years

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* 2. What freshwater species, if any, do you usually target? (select all that apply)

Bass

Panfish

Muskie

Perch

Trout

Carp

Walleye

Anything that bites

Other (please specify)

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* 3. In the past 12 months, how many times have you gone fishing?

None

1-3

4-9

10+

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* 4. Of the times you went fishing in the past 12 months, how many times did you NOT catch any fish or get "skunked"?

None. I caught fish every time I went fishing

A few times

Almost every time

Every time

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* 5. While fishing, do you have trouble with any of the following? (select all that apply)

I physically see the fish in the water, but can't seem to catch them

I think my fishing spot is great, but I can never tell where the fish might be

I can never seem to figure out what lure or bait to use, including color

I've tried many different fishing spots, but can never find the right place

My fishing spots have a lot of fishing pressure

I have a boat, canoe, or kayak, but I still can't seem to find where the fish are

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* 6. When you are looking for fishing tips, what is the source of your information? (select all that apply)

Magazines

Blog articles

Google search

Podcasts

Email lists

Youtube

TikTok

Books

Mobile Apps

Other (please specify)

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* 7. Would it be helpful if you had a mobile app or printed guide to suggest what bait and lures to use based on different variables? e.g. weather, season, water temp, water clarity, etc.

Mobile App

Printed Guide

Both

Neither

Other (please specify)

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* 8. Would you be interested in any of the following mobile app ideas? A mobile app that...

showed videos on how to tie fishing knots

had curated fishing content (blogs, videos, etc.)

asked for weather, water temp, water clarity, and location and suggested lures/baits to use

gave professional fishing advice from real professionals

contained depth charts for fishing waters

helped keep an inventory of your fishing gear and tackle

gave suggestions on what waters to fish in based on your preferred species

Other (do you have any other ideas?)

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* 9. Have you or would you purchase any of the following fishing gear? (select all that apply)

Polarized fishing sunglasses

A neck gaiter or buff

A fishing towel that hooks to a belt loop

Fishing gloves

A fishing "ball cap"

A bucket hat with a drawstring

A long sleeve, light-weight fishing shirt

Waterproof depth maps of your favorite fishing spots

Cargo pants or shorts made for fishing

Other (please specify)

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* 10. Have you or would you purchase any of the following low-cost, effective baits, lures, and tackle?

topwater (frogs, mice, snakes, birds, etc.)

jigs (flipping, football, swim, hair, etc.)

replacement jig skirts

hard baits (crankbaits, jerkbaits, spoons/blades, etc)

soft baits (worms, craws, creatures, grubs, lizards, trailer, tubes, etc.)

spinnerbaits, chatterbaits, buzz baits

fishing line

terminal tackle (hooks, weights, rings, bobbers, rattles, etc.)

tackle storage