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2027 E-Commerce Survey (BigCommerce)
1.
Which of the following generally describes your company?
Manufacturer/processor
Wholesaler/distributor
Other
2.
Does your company have an e-commerce platform?
Yes
No
3.
Which of the following platforms do you currently use?
Salesforce
SAP
BigCommerce
Shopify
Adobe
OracleNetsuite
Commercetools
Sana Commerce
Pepperi
OroCommerce
VTEX
Wix
WooCommerce
Other (please specify)
4.
What percentage of your company’s revenue is derived from e-commerce sales?
35% or more
20-34%
10-19%
5-9%
<5%
5.
How do your company's e-commerce sales — as a share of overall sales — compare to last year?
More
Less
About the same
6.
What are the biggest reasons your company embraced e-commerce (check all that apply)?
Convenience
Ability to reach customers
Cost savings
Enabling greater geographic reach
Diversifying customer base
Incorporating better data into your business
Reining in pricing variability
Other (please specify)
7.
Which of the following systems is your e-commerce platform integrated
with? (check all that apply)
ERP
CRM
EDI
PIM (product information management)
We don't have any integrations
Other (please specify)
8.
Which of the following best describes your biggest challenge with your current product catalog online?
Displaying customer-specific pricing or contract terms
Managing product variants, configurations, or bundles
Keeping product data/content updated across channels
Supporting large SKU counts or complex categorization
No major challenges with our catalog
Other (please specify)
9.
Is your company using AI in any part of your e-commerce operations?
(check all that apply)
Product recommendations/personalization
Customer service (chatbots, support automation)
Search (AI-powered site search)
Content generation (product descriptions, marketing copy)
Inventory/demand forecasting
Pricing optimization
We are not currently using AI
Other (please specify)
10.
Which of the following, if any, has your company had to delay or scale
back due to limited resources?
Launching or upgrading our e-commerce platform
Expanding our product catalog online
Implementing AI or automation tools
Integrating with ERP/CRM systems
Improving our website or user experience
We haven't had to delay anything
Other (please specify)
11.
What is the biggest challenge you face incorporating e-commerce into your operations (check all that apply)?
Setup/integration of IT
Cost of shifting to online platforms
Driving traffic to e-commerce website
Changing focus of salespeople to incorporate online selling
Price transparency
Maintaining seamless omni-channel experience
Relaying your value proposition (including services) in an online sales setting
Other (please specify)
12.
To be included in the gift card giveaway (if eligible), please include your contact information below.
Name
Company
Email Address