BBL Branding and Contingency Planning Strategies Question Title * 1. Gender: How do you identify? Man Non-binary Woman Prefer to self-describe, below Self-describe: Question Title * 2. What is your age? 10 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 or older Question Title * 3. I enjoy watching cricket Strongly agree Agree Somewhat agree Neither agree nor disagree Somewhat disagree Disagree Strongly disagree Question Title * 4. The Big Bash League (BBL) has the following strengths Management Operations Finances Marketing Question Title * 5. The BBL has the following weaknesses Management Operations Finances Marketing Question Title * 6. What is one opportunity that the BBL should explore in relation to either the industry they operate in, their competition, the marketplace or with regards to technology? Why? Question Title * 7. What is one threat that the BBL faces in relation to either the industry they operate in, their competition, the marketplace or with regards to technology? Why? Question Title * 8. What do customers want from the BBL? Question Title * 9. What does the BBL do particularly well? Question Title * 10. What do the competitors of the BBL such as the IPL and BPL do well? Question Title * 11. Rank the following Twenty-20 cricket tournaments by strength of the brand. Question Title * 12. 1. The contingency planning strategy of the BBL is very sophisticated. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Done