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The Summit Customer Survey
1.
To start, what is your zip code?
35242
35243
35216
35223
35209
35244
35226
35213
35173
35205
2.
We promise not to tell, but we'd love to know what age group you fall into.
Under 18
18 – 24
25 – 34
35 – 44
45 – 64
65+
3.
We celebrate and welcome everyone in our community, what gender do you identify with?
Woman
Man
Non-binary
Prefer not to say
Other
4.
How likely would you recommend The Summit to a friend or colleague on a scale of 1-10, with 10 being highly recommend?
1
1 star
2
2 stars
3
3 stars
4
4 stars
5
5 stars
6
6 stars
7
7 stars
8
8 stars
9
9 stars
10
10 stars
5.
It's not the number, it's the "why" that matters most. Please share why you chose that rating.
Wide Variety of Stores
Convenience and Accessibility
Food Options & Dining Experience
Family-Friendly Features
Events & Entertainment
6.
On average, how much do you spend in a visit to The Summit?
Less than $50
$50 - $100
$100 - $200
Over $200
7.
How often are you visiting The Summit?
Daily
Weekly
Monthly
8.
What would entice you to visit The Summit more frequently?
Different retailers
More food & beverage
More entertainment/events
Nothing
Other (please specify)
9.
Please rate the cleanliness throughout The Summit from your last visit on a scale of 1-10, 10 being very clean.
1
1 star
2
2 stars
3
3 stars
4
4 stars
5
5 stars
6
6 stars
7
7 stars
8
8 stars
9
9 stars
10
10 stars
10.
Have you attended an event at The Summit in the last year?
Yes
No
11.
What types of events are you most likely to attend? Select all that apply.
Professional Development (networking, speakers)
Family Events (character meet & greets, children’s programming)
Food & Beverage (wine/beer, sip & shop)
Fitness
Workshops
Cultural
Fashion & Beauty
Other (please specify)
12.
What do you think The Summit needs more of?
Women’s Clothing
Men’s Clothing
Children’s Apparel & Toys
Full-Service Restaurants
Fast Casual/Quick Service Dining
Bookstore
Beauty Services
Specialty Wine/Food
Jewelry
Car Showroom/Storefront
Fitness
Home
Other (please specify)
13.
What specific brands would you like to see come to The Summit?
LEGO
Brandy Melville
Reformation
J. Crew
Zara
Veronica Beard
14.
Which The Summit information would you like to hear more about?
Sales/Promotions
In-Store Events
Community Partnerships
Property Events
New Menu Items
Private Shopping Opportunities
New Store/Concepts Opening
Other (please specify)
15.
What's your favorite way to get the scoop from The Summit about all the exciting things going on at our center? Select all that apply.
Email
Instagram
Facebook
Center Website
SMS Text
Advertising Partners
Local Influencers
Other (please specify)
16.
We’re currently exploring a new loyalty program for The Summit and we want to hear from you! What types of benefits are most important to you when deciding to participate in a loyalty program? Select multiple options.
Discounts
Sweepstakes and giveaways
News about new retailers
Exclusive amenity
VIP access to events
Other (please specify)
17.
Have you seen any shopping center advertisements or promotions recently (e.g., email, social media, local influencers, advertising)?
Yes, often
Yes, sometimes
No, never
18.
How often do you visit the food court or restaurants at the mall in a month?
1
2
3
4
4+
19.
How would you rate the variety and quality of food options at the mall?
Excellent
Good
Fair
Poor
20.
Have you encountered any security or safety concerns at the mall in the last year?
Yes
No
21.
How safe do you feel when visiting the mall?
Very Safe
Safe
Neutral
Unsafe
Very Unsafe
22.
Your feedback matters to us! Share your thoughts, questions, or bright ideas to help us make The Summit even more amazing!
23.
Drop your email to be entered for a chance to win a $350 gift card to a retailer of your choice. View sweepstakes rules at thesummitbirmingham.com!