The Summit Customer Survey Question Title * 1. To start, what is your zip code? 35242 35243 35216 35223 35209 35244 35226 35213 35173 35205 Question Title * 2. We promise not to tell, but we'd love to know what age group you fall into. Under 18 18 – 24 25 – 34 35 – 44 45 – 64 65+ Question Title * 3. We celebrate and welcome everyone in our community, what gender do you identify with? Woman Man Non-binary Prefer not to say Other Question Title * 4. How likely would you recommend The Summit to a friend or colleague on a scale of 1-10, with 10 being highly recommend? 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 5. It's not the number, it's the "why" that matters most. Please share why you chose that rating. Wide Variety of Stores Convenience and Accessibility Food Options & Dining Experience Family-Friendly Features Events & Entertainment Question Title * 6. On average, how much do you spend in a visit to The Summit? Less than $50 $50 - $100 $100 - $200 Over $200 Question Title * 7. How often are you visiting The Summit? Daily Weekly Monthly Question Title * 8. What would entice you to visit The Summit more frequently? Different retailers More food & beverage More entertainment/events Nothing Other (please specify) Question Title * 9. Please rate the cleanliness throughout The Summit from your last visit on a scale of 1-10, 10 being very clean. 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 10. Have you attended an event at The Summit in the last year? Yes No Question Title * 11. What types of events are you most likely to attend? Select all that apply. Professional Development (networking, speakers) Family Events (character meet & greets, children’s programming) Food & Beverage (wine/beer, sip & shop) Fitness Workshops Cultural Fashion & Beauty Other (please specify) Question Title * 12. What do you think The Summit needs more of? Women’s Clothing Men’s Clothing Children’s Apparel & Toys Full-Service Restaurants Fast Casual/Quick Service Dining Bookstore Beauty Services Specialty Wine/Food Jewelry Car Showroom/Storefront Fitness Home Other (please specify) Question Title * 13. What specific brands would you like to see come to The Summit? LEGO Brandy Melville Reformation J. Crew Zara Veronica Beard Question Title * 14. Which The Summit information would you like to hear more about? Sales/Promotions In-Store Events Community Partnerships Property Events New Menu Items Private Shopping Opportunities New Store/Concepts Opening Other (please specify) Question Title * 15. What's your favorite way to get the scoop from The Summit about all the exciting things going on at our center? Select all that apply. Email Instagram Facebook Center Website SMS Text Advertising Partners Local Influencers Other (please specify) Question Title * 16. We’re currently exploring a new loyalty program for The Summit and we want to hear from you! What types of benefits are most important to you when deciding to participate in a loyalty program? Select multiple options. Discounts Sweepstakes and giveaways News about new retailers Exclusive amenity VIP access to events Other (please specify) Question Title * 17. Have you seen any shopping center advertisements or promotions recently (e.g., email, social media, local influencers, advertising)? Yes, often Yes, sometimes No, never Question Title * 18. How often do you visit the food court or restaurants at the mall in a month? 1 2 3 4 4+ Question Title * 19. How would you rate the variety and quality of food options at the mall? Excellent Good Fair Poor Question Title * 20. Have you encountered any security or safety concerns at the mall in the last year? Yes No Question Title * 21. How safe do you feel when visiting the mall? Very Safe Safe Neutral Unsafe Very Unsafe Question Title * 22. Your feedback matters to us! Share your thoughts, questions, or bright ideas to help us make The Summit even more amazing! Question Title * 23. Drop your email to be entered for a chance to win a $350 gift card to a retailer of your choice. View sweepstakes rules at thesummitbirmingham.com! Done