I. What is Engage?

What is Engage?
Jockey Club Engage Digital Exploration is the pathway for NGOs to learn and leverage digital tools and techniques to effectively communicate with their stakeholders.

What is the Beneficiary Outreach Series about?
“People don't care how much you know until they know how much you care”  - T. ROOSEVELT

In Hong Kong alone, there are thousands of NGOs working tirelessly on a diverse range of social causes and needs. Precise and audience-centric messages will help them to better communicate with beneficiaries .

In this series, you will be working closely with NGO leaders to design compelling messages and stories based on ACS templates.

In half-day Equip session.
- Share your professional experiences to help NGOs better understand their audience
- Contribute your communication skills and experiences
- Craft their messaging for Beneficiary Outreach
- Develop a storyboard and win a video production service on its NGO story

To be eligible for this program, the volunteer must be: 
- based in Hong Kong
- a business professional with at least 3 years of work experience from any background

Key Dates & Location
- Equip session: 4-Oct 2019 (Fri) 9am - 2pm 
- Build session*: 18-Oct 2019 (Fri) 9am - 5pm 
*(Only selected teams will move onto the Build session)

Pico Tower, 66 Gloucester Road, Wanchai, Hong Kong  
(The Hong Kong Management Association's Learning Centre)
*Note: Priority will be given to volunteers who can attend both sessions.